This project will challenge you to Step into Your Customer's Shoes and walk through Their Journey to understand SOCIAL MEDIA POSTS that will that meet them Where They Are with the Best Route to You & Your Business
You will show how your research halps you CREATE INTENTIONAL SOCIAL MEDIA POSTS FOR EACH STAGE OF THE JOURNEY.
Attract New Followers – Engage & Build Trust – Convert to take the Next Step
I look forward to seeing how this exercise has helped you understand that there is a right time to inspire, a right time to entertain, a right time to educate, and a right time to sell.
I hope you will accept the Challenge and these are the FIVE Steps you will take:
PROJECT Step 1: DOWNLOAD THE PROJECT WORKSHEET
PROJECT Step 2: SAY “WHO?”
Specify the Niche Market you are Targeting and the “Solution” you’re selling (at the top of the worksheet ) to provide context for your posts.
PROJECT Step 3: CREATE
Put your Marketing Hat on and get Creative:
FIVE simple square posts, each one targeting a Different Phase of The Customer Journey
We want to see you’re the information you learned in your “Map” helps you choose the right image and caption (messaging) for specific stage of the journey.
Let’s see how you connect with what they Feel, Think, Ask & Want.
PROJECT Step 4: SHARE
Paste your posts into the worksheet and upload a pdf to the Class project!
You will share
- An appropriate image or graphic (no video or animation in this instance to keep files smaller for uploading to your Project)
- With the Right Message over your Visual.
- AND a Caption that you will Post with your Media
PROJECT Step 5: TELL US MORE
Please participate in our CLASS DISCUSSION!
Share any Class A-Ha’s that will help you create better marketing messages and improve your Customer Experience.
We have supplied some discussion ideas at the end of the worksheet.
VIEW AN EXAMPLE of a completed project to inspire you.
I can wait to see yours!