If you are planning to launch a new makeup or skincare line. Perhaps, then custom foundation packaging boxes is something that you must consider. The promotional material is the face of your brand. However, putting in extra effort to make it look beautiful will make a significant impact on how your customers perceive the products.

We have listed down some of our best tips for creating outstanding custom foundation packaging that helps you stand out from the crowd:

1) Pick a unique shape

When it comes to cosmetic products, functionality takes a backseat. However, these things can't be ignored entirely because your package isn't convenient for customers. Then it will discourage them from buying more of your products. You can go ahead and design a unique bottle or tube by incorporating a few twists here and there but make sure you consider practical aspects as well! So even if you want something unusual like an oval lipstick case. Make sure it's still easy to open and close.

2) Make your foundation package sleek & slim

foundation packaging boxes should be thin enough to fit easily in a purse or pocket but not so thin that they are flimsy and breakable. There are two ways you can achieve this. Either by using strong yet lightweight material like aluminium for your packaging or by having an ergonomic design that fits comfortably into the palm of your customers' hands.

3) Use vibrant colours for your foundation bottle

If you want to create an attractive cosmetic product, choose colours wisely! Foundation packages don't have to be monochromatic because adding pops of colour can help them pop out on store shelves. You can also consider getting coloured-in versions printed on your package. Which makes them more durable and gives a beautiful gradient effect.

4) Try out different materials for custom foundation bottles

Functionality is essential, but the design is a pivotal part of your branding efforts. When choosing a material to work with, consider testing a couple of options before finalizing on one because depending on the type of foundation you want to package. You might need something particular like aluminium or plastic.

5) Make sure it feels right in customers' hands

Getting custom printed boxes manufactured is just half the battle won! The real challenge starts when they hit stores and sales counters where they will be picked up by customers. Who will hold and explore them closely to decide whether they like the design?

If you want customers to feel attached to your brand and buy more of your products, then make sure the foundation bottles are easy on their hands; not too big or small, and very, very smooth! So even if you don't get a chance to interact with them personally, they will still like your products by just seeing and touching them.

6) Use solid yet lightweight materials for custom foundation package

Because cosmetics need constant jostling about in bags and pockets, any plastic or metal used in creating packaging must be sturdy enough to withstand everyday wear and tear. Look for options like aluminium which can be both light and durable at the same time. Therefore, you should buy custom foundation packaging for your brand.

Tony Montana

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