If you want to write clear, persuasive web copy but struggle to communicate your message plainly, this digital copywriting class is for you.

As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer engagement, and achieves marketing goals. So I know what works. In this super-practical copywriting workshop, I’ll teach you 10 simple and effective tactics to transform your own digital copy from boring to brilliant.

Learn how to ditch the drivel, wave goodbye to waffle and polish your website and social media copy until it’s crystal clear.

What you’ll learn

The simple principles behind clear, concise online copy
How to clean up and clarify messy, imprecise text
The power of the active voice and how to use it
Practical tools and techniques to improve any piece of writing.

Why take this class?

Your website text, online bios, social media posts and emails define you. They are what make people notice you, connect with you and buy from you… or not.

Learn to communicate more clearly, dynamically and persuasively with a class that focuses on straightforward, practical techniques that get great results – fast.

This class is for you if:

You lack confidence or experience when writing English
You’re new to writing persuasively or want a refresher
You need simple and effective techniques for improving existing web copy.

You don’t need any special writing skills or experience to take this class, just an appetite to improve your copywriting.

Help and resources

Clarify Your Copy Worksheet (Google Doc)
Clarify Your Copy Worksheet (Microsoft Word)
If you're using the Google Doc version of the worksheet, you'll need to make your own copy of it in order to edit it. Choose "Make a copy" from the File menu, or download a copy to your device.

Take a look at my Example Project for inspiration.

Plain English Campaign - http://www.plainenglish.co.uk/
Oxford Dictionaries - https://en.oxforddictionaries.com/
Hemingway - http://www.hemingwayapp.com/
Counting Characters - http://www.countingcharacters.com/

Let me know if you have any questions or if you’d like my help with any aspect of copywriting for the web.

Don’t forget to upload your worksheet as a project so other students can be inspired by your work. I love reading your projects and I’m really excited to see the difference this class makes to your online copy.

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Recommended copywriting classes

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Copywriting for Creative Professionals: Write Authentic Brand Copy (1h) - This niche copywriting class is just for creative entrepreneurs. Learn simple techniques to improve your marketing copy, so you have more time to spend doing what you love.

Writing Headlines: Copywriting Strategy to Drive Traffic and Clicks (41m) - Learn the secrets to creating tempting headlines, titles and subject lines. With three quick-reference guides for inspiration on the go.

Darshan Chetri

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