Develop your own weekly content creation process that you can implement again and again to produce content consistently, and grow your social platforms.

1. Decide on Your Deliverables

Choose Platforms: Start with one or two platforms. Opt for one evergreen platform (e.g., YouTube, blog) and one timely platform (e.g., Instagram, TikTok).
Determine Posting Frequency: Decide how often you'll post on each platform. Balance this with your current lifestyle and commitments to avoid burnout.

2. Plan Your Content

Brainstorm Ideas: List out content ideas for your chosen platforms.
Create a Content Calendar: Schedule your posts for the week to maintain consistency.

3. Breakdown Your Content Creation Process

List Required Tasks: Identify all steps needed for each piece of content. For example, for YouTube:
- Idea generation
- Scripting
- Filming
- Editing
- Thumbnail design
- Description writing
- Uploading and scheduling
Do the Same for Each Platform: E.g., for Instagram Reels:
- Idea generation
- Scripting
- Filming/gathering clips
- Editing
- Caption writing
- Cover image creation
- Scheduling/saving drafts

4. Identify Potential Obstacles

Analyze Your Weekly Schedule: Identify time blocks unavailable for content creation.
Consider Life Commitments: Factor in work, social activities, and self-care.
Avoid Unrealistic Times: Be realistic about your availability and avoid overcommitting.

5. Lock Down Your Schedule

Estimate Task Durations: Assign time estimates for each task.
Add Time Blocks to Your Calendar: Schedule recurring time blocks for each task on a calendar.
Customize Based on Your Needs: Adjust the schedule to fit your personal circumstances and commitments.

Example Schedule

YouTube Content Creation:
- Idea generation: Tuesday afternoon (1 hour)
- Scripting: Wednesday morning (1 hour)
- Filming: Friday (1.5 hours)
- Editing: Monday (5 hours)
Instagram Reels:
- Idea generation and scripting: Tuesday morning (1 hour)
- Filming: Wednesday afternoon (1 hour)
- Editing: Thursday (3 hours)

Final Steps:

Build Your Schedule: Use a digital calendar like Google Calendar or a physical planner to block out these times.
Adjust as Needed: Be flexible and willing to adjust your schedule if it feels overwhelming.
Share Your Schedule: Post your finalized schedule in the class project section for inspiration and feedback from peers.

Natasha Durning

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