After watching the class your next step is to start optimising your first blog post.

For this project, all you need to do is follow the checklist that I have created and written below.

Alternatively, you can download the checklist by going to the "Class Project" tab and clicking on the "Blog Post Optimisation Checklist PDF" under "Resources".

Feel free to share your optimised blog posts with the rest of the class so others can learn from you too!

As always, if you have any questions, feel free to ask them under the comments tab!

Blog Post Optimization Checklist

Blogging Basics: Write Your Blog

Identify your audience & the purpose of the blog
Ensure your blog content is unique
Make sure the blog is 500 words

Step 1: Keywords Research

Identify 1 primary keyword
Identify 2-3 secondary keywords
List 5 supporting synonyms of the primary & secondary keywords

Step 2: Optimize Content

Insert 1 keyword (primary or secondary) for every 100 words
Add synonyms as require to give more context

Step 3: Optimize Headings & Sub-headings

Add title tags (H1, H2, H3)
Insert the main keyword into Heading 1
Insert secondary keywords in Heading 2 & 3

Step 4: Add Images & Videos

Add images that are visual representations of the content
Add alt text to images

Step 5: Insert Links

Insert 2-5 internal links
Insert 2-5 external links

Step 6: Write Your Meta-Data

Optimize meta-title with primary keywords
Ensure the meta-title is less than 60 characters
Optimize meta-description with the primary keyword
Ensure meta-description is less than 155 characters
Add a Call-To-Action at the end of the meta-description

Step 7: Optimize your URL

Optimize URL with the main keyword
Maximum 2-4 words

Matthew Metcalfe

Be More Visible Online

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