As a photographer-designer-vj-embroiderer, Danielle Clough has lived a life forever bound to the hyphen.

Born and raised in Cape Town, South Africa (and referred to as “Dee” by those who know her), Clough completed her studies in art direction and graphic design at The Red and Yellow School before embarking on a career in visual art, digital design and thing-making.

Her combined interest in visual art, music and the South African street culture scene led to an experimental stint turned niche gig creating visuals for live music events. Using the stage name Fiance Knowles, Dee has performed with local artists Haezer, PH Fat, Hugh Masekela and internationals acts such as the Allah Las, Mick Jenkins, Cid Rim, The Black Lips and Black Sun Empire. She has played a bunch of music festivals you’ve probably never heard of if you’re over 45 and your primary music listening preference is Jazz (If not, see: Rocking the Daisies, Grietfest, Synergy, CTEMF, Nuworld Fest.)

When she is not VJing (which is not what you think), Dee is doing digital design work for local companies; wrapped in a mess of threads embroidering anything from vintage rackets to shoes; lending her voice to local radio shows (Assembly Radio, Bush Radio); creating custom book covers (Modjaji Books); and working as a contributing photographer for various local and international media.

Dee has been profiled by Instagram, Colossal, CNN, Vogue.com. Creative Boom and the Creators Project amongst others, while her work has been published in the New York Times T Magazine, Casa de Jardim, Couch Magazine, Evening Standard, Homespun and featured in various exhibitions across the country.

Some clients include Gucci, Adobe, The African Innovation foundation, United Nations, Origins, Nike and Drew Barrymore

She currently works, plays and bikes in Cape Town.

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Shop the DMC threads Danielle uses in this class HERE. f9dec90c

Danielle Clough

Embroiderer

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