Immerse yourself in the fascinating world of "Room Fragrances", where we delve into the captivating power of scents and their subconscious impact on our well-being, productivity, and overall interior design experience. The significance of fragrances is often understated, yet they silently inform and influence our emotions, reactions, and connections with various environments.

In this immersive and insightful course, you will uncover the following:

The Science of Scents: Understand how room fragrances can significantly affect our health, mental clarity, emotional well-being, and cognitive performance.
Fragrance Marketing: Discover how successful brands cleverly utilize fragrances to enhance your retail experience, help you establish a deeper connection with your brand, and subtly guide consumer behaviour.
The Art of Ambient Fragrance at Home: Learn how to use ambient fragrances to elevate your personal wellness and create a soothing home atmosphere.

Our extensive curriculum will take you on a scent journey through five different settings:

The Workplace: How do scents influence productivity and workplace satisfaction?
Retail Spaces: How are fragrances used to shape your shopping experience and consumer behaviour?
Fitness Centers: How can the right fragrance improve workout performance and member retention?
Hotels: How do luxury hotels use scent to enhance guest experience and brand loyalty?
Home Environments: How can the right scent transform your home into a personal sanctuary?

By actively participating in the course and engaging with the class project, you will gain the knowledge and skills needed to incorporate scenting into any space skillfully. You'll be equipped to tailor fragrances to fit specific needs or aspirations, effectively creating environments that stimulate, soothe, invigorate, or relax, depending on your desired outcome.

What will students learn in this course?

Gain knowledge of how scents influence health, wellbeing, and cognitive performance.
Understand how businesses utilize fragrances in marketing strategies to enhance consumer experiences.
Acquire skills to use ambient fragrances effectively to uplift personal or customer experiences.
Explore the distinct roles of fragrances in various settings: workplaces, retail, fitness centres, hotels, and homes.
Implement scent strategies in selected environments for optimized results.
Develop the ability to tailor fragrances to fit specific needs or aspirations, shaping environments that stimulate or soothe.

Who is this class for?

This course is intended for a diverse range of learners who are interested in the power of scent and its effects on well-being, performance, and overall experience in different spaces. It's designed for:

Homeowners and individuals interested in enhancing their living spaces with the strategic use of fragrances for improved well-being and mood enhancement.
Professionals in the retail, fitness, and hospitality sectors looking to deepen their understanding of how scent can be leveraged to boost customer satisfaction and brand loyalty.
Interior designers and architects who want to incorporate scent into their design process to create more immersive and emotionally engaging spaces.
Marketing and brand strategists seeking to understand and apply the subtleties of scent marketing in their brand experiences.
Students studying fields related to design, marketing, psychology, or wellness who want to expand their knowledge in a unique and often underexplored aspect of these disciplines.

No prior knowledge of scent theory or interior design is required, making it accessible to anyone curious about the subject matter. The course's blend of scientific, psychological, and practical content ensures it offers value to both professionals and enthusiasts alike.

To follow up on the photos and videos I have used in this class, you can check this Pinterest board.

**Captions available

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Who am I?

I’m a licensed architect with over a decade of experience in Vienna, Austria. I have a double degree in Architecture and "Building Science and Technology", and I am deeply passionate about design psychology and optimising interior design to create great emotional experiences for people. My goal is to design spaces that make people FEEL loved, happier, healthier, and more creative.

In my classes, you will find tips and strategies that will help you design a great home. You will learn how certain design decisions can influence your emotions and behaviour and what you can do to create a home that will make you feel happier and supported in your goals.