I ended up doing something very simple for this project... a nod to Hannibal, one of my favorite TV shows. As other fans will know, 'Ravenstag' is one of the popularly used names for the creature that appears repeatedly in the series. A black stag with raven feathers that symbolizes... uhm, nevermind :)
I chose this word not only because I'm a fan of the show, but also because of aesthetic reasons. I mean, I thought it was a very nice-looking word, if that makes any sense.
I doodled a bit, tried different things (I didn't use tracing paper because I have a LED light pad), and I ended up with something that I more or less liked but that I still planned to refine:
I ended up changing the 'R' because once I had refined everything it was the only thing that, for some reason, looked a bit out of place. I doodled a bit more and I ended up with this version instead: