Share a real-world example of effective marketing.

ASSIGNMENT

Your assignment is to share an example of marketing or advertising that resonates with you.

This can take any form. Photograph a billboard, embed a commercial from YouTube, or screengrab a tweet. Your goal is to share something that intrigued you to find out more.

This project is a great way to apply the class lessons to ads in the real world.

Plus, it's an opportunity compare what's compelling for you vs. fellow students. Understanding how audiences react to different marketing executions will better equip you for your own campaigns.

DELIVERABLE

In the project gallery, share:

a marketing execution — photo, video, etc.
a brief description — why did this resonate with you?
any additional insights — anything you'd suggest the sender change?

RESOURCES

Explore Percolate's blog on marketing, brand management, software, and technology. A few top posts:

Marketing

Content & Execution

The Art of the Creative Brief
How to Build an Editorial Calendar for Content Creation and Distribution
How an In-House Content Team Can Grow Brand and Business
Breaking News and Better Storytelling: Journalism 101 for Brands

Learn more about Byron Sharp's How Brands Grow:

Explore more on Skillshare:

Brand Management: Creating What Sets You Apart with Chris Bolman, Percolate
Getting Started with Email Marketing with Allyson Van Houten, MailChimp
The Modern Marketing Workshop with Seth Godin (available with premium membership)

Vanessa Raven-Vipond

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