Social Media Strategy

Travis’ Content Creator SM Goals

Consistently post according to pre determined schedule

Make time to engage on each platform daily

Grow follower count to 100 (10 new followers in 1-2 weeks)

Grow awareness and increase brand reach

Direct Traffic back to website (still to be created)

Audience Research

(Presumed audience until SM launches and this can be updated)

Age

20-35

Gender

Majority women, minority LGBT men

Location

US

Occupation

Students, Entry Level Jobs, Finances, Office Jobs, Retail

Marital Status

Single but looking, Long term

Interests/Hobbies

Fashion, Self care, Dancing, Silliness

Personality

Optimistic, Hopeful, Excited

Lifestyle

Young and single, working towards goals by making vision boards and playlists, always looking for good positive energy with a woowoo flair

Competition Research

Cayydences

Qveen Herby

Gabastorga

Nhanta.tv

NCHammer23

MyTeacherFace

Platforms used/ Number of Followers

Insta (1.6m)

Tiktok (1.7m)

YT (31.8 k)

Insta (1.3m)

Tiktok (1.5m)

YT (2.12m)

FB (2.1m)

Patreon

Insta (112k)

Tiktok (432k)

YT (2.87k)

Threads (15k)

Linkedin (500+)

Insta (203k)

Tiktok (390k)

YT (370k)

FB (10k)

Paypal

Insta (219k)

Tiktok

(1m)

YT (749k)

Twitch (41.7k)

Insta (322k)

Tiktok (964.5)

YT (102k)

FB (4.4k+)

How often do they post

I - 2-5 per day (skewing towards 4/5)

T - multiple per day

Y - LF - sporadic

SF - 6-15 per day

I - 1 per day

T - 1 per day

Y - LF - bursts of 1 per week

SF - bursts of 1 per day

F - 3 per week

P - 2 per week

I - 3 per week

T - 1 per day

Y - Sporadic for LF and SF

Th - 3-5 per week

L - 1-3 per every 3 months

I - 2 per week

T - 2-3 per week

Y - LF - 2 per month

SF - 2-3 per week

F - 2-3 per week

I - 4-5 per day

T - 3 per day

Y - LF - 3 per week

SF - 1 per day

Tw - 4 per week

I - Approx 1 per day

T - 1 per day

Y - LF - 2 per month SF - 1 per day

F - 4 per day

Types of content used

I - Short form videos between 30 - 90 sec

T - same as Insta

Y - Long form (LF) and mostly Short Form (SF) videos

I - Picture Carousels and SF videos

T - SF Videos

Y - LF and SF videos

F - SF Videos and Photo carousels

P - LF Videos

I - Informational SF Videos (aprox 2 minutes) and photo carousel

T - Informational SF Videos

Y - LF and SF Videos

Th - SF Videos

L - Photo(s) w/ captions

I - Photo carousels and SF videos

T - SF Videos

Y - LF and SF videos

F - SF Videos

I - SF Videos

T - SF Videos

Y - LF and SF videos

Tw - 5hr streams

I - Majority SF Video and occasional photo carousel

T - SF Video

Y - Majority SF content

F - SF video and occasional photo carousel

Other

YT, Insta, and TT all host the same SF videos but in slightly different orders

Uses Patreon like a website w/ free membership and payment tiers after that

This is the only profile that has a Linkedin as their content skews informational/teaching

Paypal was listed under their linktree

LF YT videos are made and then cut down to be distributed in SF content on Insta and TT

Define:

Objectives

Create an account and raise follower count to 100

Plan out posts and post styles

Create website and link to insta and other active SMs

Budget

$100 a month max (currently)

Theme

Pastel colored positivity with content that inspires fun, self confidence, and happiness and gratitude

What do I offer?

What do I offer?

Positive, uplifting content that will bring a smile and make you feel like you have a friend through the screen

Benefits of what I do/sell?

Positive vibes will attract positive people which will help build a supportive community

The brand will be supported on honesty and transparency so my audience will not have to worry about being scammed or that I’ll recommend a product they won’t trust

Who is most likely to buy?

Genz and Zillenials (possibly Millenials generally also)

Women/LGBT (both men and dolls) will most likely be highest demo

Dreamers and people looking for positivity in their feeds (and life)

Which Platforms to use?

Facebook

A good option to start once Insta and Tiktok are consistent, more research will have to be done to ensure my demo is on FB

Youtube

3rd SM to tackle once insta and Tiktok show growth and constant audience engagement

Instagram

Begin here

Tiktok

Once consistent w/ Insta, start here 2nd

Snapchat

4th SM to tackle around the same time as YT creation (will need to do more research on the platform before then)

Pinterest

More than likely no because my content won’t be as picture focused or infographic focused as this app needs to be successful

Reddit

More than likely no, possibly once YT is consistent with reach and engagement an account here could help reach more audience - will have to determine what types of content work on this app - more research needed

Linkedin

More than likely no because I won’t fit the buttoned up vibe and expectation from users of this app

Twitter

No because I don’t like Elon Musk

Social Media Management Tools

(After posting consistently and venturing into more that 1 account, i will return and reassess these tools)

Tool

Notes

SocialPilot

Content library can be helpful +1

No plans to hire out or collab so collab tab will be unused -1

SocialBee

Don’t love how AI focused this is -1

Content approval can be good when working w/ clients +1

Post Planner

Donna Approved +1

Design Posts and Discover Viral Content can be very helpful +2

Most amount of profiles +1

Publishing and Scheduling can help w/ consistency +1

Postly

Donna Approved +1

Least Expensive +1

Content approval can be good for working w/ clients +1

Recurring posts can help w/ consistency +1

Travis Dover

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