There's plenty of conventional wisdom to go around. Which is why I don't offer any.

I tell you what you need to know -- not necessarily what you want to hear -- and how to fix it.

Fact is, like the original immigrants approaching the Statue of Liberty, many brand and communication strategies are tired and poor, huddled masses of platitudes yearning to be transformed into something evocative, compelling and great. Something that "hits 'em right between the eyes."

That's why great companies are not incrementalist successes, but direct challenges to the conventional wisdom and the status quo. If you're getting there, I can help. If you're muddled in consensus and old ideas, I can help you break out of them.

I also position, package and broker the sale of high-value patent portfolios and consult personally on patent strategy, including claims construction. I am a named co-inventor on 5 US patents; 2 US patent applications; and 2 international patent applications.

Keywords: Strategy, ideation, creative direction, problem solving, branding, positioning, naming, marketing program development & execution, complex business negotiations, acting CEO/CMO. Industries: Technology, cloud, software, social media, services, and mobile (B2B and B2C), CPG (high-end foods and beverages, automotive aftermarket).

Steven Mason

Startup, Branding, Naming & Patent Strategist

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