Create your marketing path!

Download the class worksheets and complete two assignments:

Analyze the marketing path of a business other than your own. Ideally, click through the path yourself, starting from an advertisement, an email, or a social media post. What are the messages you're receiving, and the action they want you to take?
Fill in your marketing path as it exists today, without changes or improvements. What are the messages you're currently sending to customers? What are the actions you're hoping they'll take?
Share your worksheets in the Project Gallery for feedback, and to see what other students are discovering.

Things to keep in mind:

Be as detailed as possible. Remember, the email subject line is a message, and clicking to open the email is an action!
When in doubt, break up nodes into smaller chunks.
Once your nodes are in place, look for places where customers aren't taking the action you want, then dig deeper to discover the cause.

Resources

Download the class worksheets

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