The Hero: Victor, a 31-year old data engineer, works 9-to-6 (sometimes 7, or 8) for a small-to-medium sized company in São Paulo. In his spare time, he enjoys playing tennis, reading science fiction novels and painting. He values his own time and wishes he could spend less time doing household chores and more doing his job or personal hobbies.

His Struggle: After his shift is done, Victor drives his car backs home, facing the inevitable traffic that affects the city forever. When he gets home, he finds himself at a difficult position: he needs to have dinner! His options are either ordering food online, which sometimes can be expensive (and maybe not exactly healthy), or going to the grocery store and cooking a homemade meal, but that would take one to three hours that he could have spent on something else.

The Villain: This situation is frustrating to Victor, as he really enjoys homemade food and needs something healthy for his physical enterprises, but there doesn’t seem to be a clear way of solving this. He feels like online food applications make him choose two out of three options: his dinner will be either inexpensive, healthy, or easy to get, never all three. He knows, however, that giving up on one of these things will make him have less money, energy, or time, and he values all of it. It really feels like food delivery services are not really on his side in this.

The Solution: Enter “Marmitas da Cissa”, a frozen meal service that offers to aid in all of his current qualms on his nutrition. This is a family-based company that offers a specific product: good tasting food that focuses on the basis of Brazilian nutritional habits, made from local markets and easily accessible to his own home. What’s best, the prices are competitive because the operation is streamlined. Victor can order a weekly set of different meals that will give him variety, satisfaction and the feeling that he’s eating “mom food” because, in the end, that’s what it really is.

Resolution: Victor learns about Marmitas da Cissa via an old-timey marketing tactic; a simple leaflet left at the doorman’s station on the way out of his apartment building. He gives them a call and orders some of the options on the menu. He’s astonished as to how tasty the frozen meals remain even after a week in the fridge, as the menu selection was particularly tailored for effective thawing in a microwave oven. He’s feeling energetic and can do whatever he wants physically without the heavy feeling of a pizza or a burger in his stomach. He doesn’t spend a huge cut of his paycheck on dinner anymore, and can use the money to pursue other activities. The best part is, though, he finally feels like he has time to do what he wants and to be with the people he loves.

Call to Action: Victor’s story is one of many that have sought the services of Marmitas da Cissa and responded enthusiastically. Workers are often forced to choose between their money and their time. Marmitas da Cissa offers an elegant solution to that problem with the added benefit of having the feeling that your mom prepared your meals for you.

Pedro Yoshimatu

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