What it is: An online platform where users can book rooms (hotels, short-stays, or day-use rooms — clarify as needed).

Goal: Drive consistent traffic, conversions, and brand awareness using:

Paid ads (PPC & social)

Email marketing

Organic social & search (SEO & content)

Target Audience: Local staycationers looking for short getaways

Google Ads (Search & Display)
Search Campaigns targeting keywords like:

"book hotel room online"

"cheap same-day hotel booking"

"day use rooms near me"

Display Retargeting: Capture users who’ve visited but didn’t book.

KPIs: CTR, Conversion Rate, ROAS

Meta (Facebook & Instagram Ads)
Lead Generation Ads: Offer 10% off for newsletter signup.

Carousel & Story Ads: Show beautiful hotel rooms or real-time availability.

Custom Audiences:

Website visitors

Abandoned bookings

Email list

Email Marketing Strategy Funnel Stages

a) Lead Capture

Pop-up on site: “Get 10% off your first booking”
Integrate with booking process

b) Drip Campaign

Day 0: Welcome email + discount
Day 2: How to use Rooms Online (short demo or blog)
Day 5: Social proof/testimonials
Day 7: Reminder — “Your 10% expires today”

c) Retention

Post-booking satisfaction emails
Birthday & holiday offers
“We miss you” reactivation emails

Tools: Mailchimp, Klaviyo, or Brevo (formerly Sendinblue)

KPIs: Open rate, click rate, conversion, unsub rate

3. Organic Growth Strategy A. Search Engine Optimization (SEO)

Short-tail Keywords:

hotel booking platform
book hotel online

Long-tail Keywords:

best hotel booking app for same day
where to book hotel rooms hourly

Content Strategy:

Blog posts like:
- “Top 10 Day-Use Hotels in [City]”
- “How to Find a Clean, Affordable Room Last Minute”
- “Why Booking Direct Beats Airbnb”

On-page SEO:

Optimize each hotel listing: title, meta, reviews, FAQ

Backlink Strategy:

Guest posts on travel blogs
Partner with local travel influencers

B. Organic Social Media

Instagram + TikTok:

Hotel room tours
Before/after stories of travelers
Reels showing “3 rooms under $100 this weekend”

Pinterest:

“Staycation boards” or “Best rooms with views”

X (formerly Twitter):

Real-time deals
Customer shout-outs or retweets

User-Generated Content:

Incentivize users to post photos with hashtags like #BookedWithRooms

Nicolas El Hayek

--

1