Key Learnings

Blocking Internal IPs:
- Helps avoid inflated traffic from employees accessing the website.
- Process: Go to Admin > Universal Property > Filters > Add Filter > Predefined > Exclude IP Address > Equal To > Enter Internal IP Address.
- Find IP Address using "What is my IP" on Google.
Excluding Internal Traffic:
- Essential to ensure accurate website traffic data.
- Reference: Google Analytics Help.
Traffic Analysis:
- Navigate to Reports > Acquisition > Overview > Set Date Range.
- For eCommerce: Conversions will appear; for non-eCommerce: Focus on users.
Traffic Metrics Breakdown:
- User Acquisition:
  - Focus on first-time users.
  - Key Metric: First user source/medium.
  - Helps evaluate new user growth.
- Traffic Acquisition:
  - Includes all sessions (new and repeat users).
  - Key Metric: Session source/medium.
  - Helps understand what drives the most traffic.
- User Acquisition Cohorts:
  - Focuses on retention and behavior of new users over time.
  - Key Metric: Acquisition date and user retention.
  - Useful for analyzing long-term user behavior.
User Demographics:
- Navigate to Reports > Users > User Demo.
- Add metrics like bounce rate or pages per session.
- Filter by country/city for more insights.
- Use a wide date range to identify profitable age ranges.
Popular Pages:
- Navigate to Reports > Engagement > Pages and Screens.
- Monitor bounce rate (<80%) for user experience (UX) issues.
- Add dimensions like source or medium to understand traffic origins.
Source and Channel Analysis:
- Navigate to Reports > Acquisition > Traffic Acquisition.
- Source: Where users encountered your content.
- Medium: How users arrived at your content.
- Syndicated search and unknown traffic categorized as "None."
- Monitor metrics: Session duration, pages/session.
Behavior Reports:
- Landing Pages:
  - Compare bounce rate of individual pages against the site's average.
  - High bounce rates may indicate UX or content issues.
- Exit Pages:
  - Navigate to Reports > Engagement > Pages and Screens > Customize Report > Exit Rate.
Real-Time Reports:
- Useful for monitoring immediate impacts of campaigns (e.g., email, Black Friday sales).
Segmenting Data in GA4:
- Skill to create audience segments is essential.
International Campaign Insights:
- Age & Gender of users from specific countries (e.g., Spain) is crucial.
- Helps tailor international campaigns effectively.
GA4 Features:
- Comparisons, filtering, and annotations enhance report insights.
- Annotations help explain events on specific dates for future reference.

Nada Alsawy

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