Thanks for the great course - really helpful. Below is my brand story - it definitely doesn't fit on a post-it note!

Welcome to Tired Starling Studio, where every product tells a story of individuality, creativity, and conscious living. As a small business, I pour my heart and soul into designing and crafting each item, ensuring that my products are not just beautiful but also sustainably made with eco-friendly materials. My curated collections of paper goods, embroidery kits, and unique gifts offer a blend of quality and artistry that sets us apart.

But more than just products, we're a lifestyle brand that champions female independence and self-care. I went full-time with Tired Starling Studio when I realised that the rigid routines of a 9 to 5 career simply weren’t suited to my overactive, neurodivergent brain. I needed to carve out my own path—a path that celebrated diversity, embraced individuality, and championed the power of flexibility so that I can work from wherever I want, at my own pace.

Our diverse community of customers are free spirits seeking to express themselves authentically, away from the constraints of the 9-5 grind. Whether you're journaling in our notebooks, mastering embroidery with our kits, or indulging in self-care with our hand-painted candles, every purchase is a statement of self-love and empowerment.

Join us in embracing the journey of being uniquely yourself, independent, creative, and adventurous, on your own terms.

Katie Wells

--

3