This project will guide you through the essential steps of planning, strategizing, and creating content for your YouTube channel. By the end of this project, you'll have a fully realized video idea and an actionable plan to bring it to life. Here's how to complete it:

Step 1: Brainstorm 5-10 Niche Ideas

Begin by thinking about the niche or topic you want your YouTube channel to focus on. These ideas should align with your interests, expertise, or passions while also considering what your target audience might find valuable. Think about topics that are:

Specific and targeted (e.g., “Budget travel tips for solo travelers” instead of “Travel”).
Unique or offer a fresh perspective (e.g., “Gadget reviews for students”).
Evergreen or trending topics (e.g., “How to stay productive in 2025”).

Write down 5-10 niche ideas that excite you and feel aligned with your long-term channel goals.

Step 2: Select 2-3 Ideas and Write Video Titles

From your brainstormed list, choose 2-3 of your favorite niche ideas. For each of these, brainstorm potential video titles that are clear, engaging, and optimized to attract viewers. Think about:

Clarity: Ensure the title tells the viewer exactly what the video is about.
Curiosity: Use language that sparks interest and compels clicks (e.g., “The Secret to…” or “Top 5 Mistakes to Avoid…”).
Keywords: Include keywords your target audience is likely to search for on YouTube.
For example, if your niche is fitness, a title might be, “5 Easy Workouts for Busy Professionals” or “How to Build Muscle at Home with No Equipment.”

Step 3: Choose 1 Video Idea to Create

Now it’s time to commit to one video idea! Choose the video title and idea that you’re most excited about or feel has the best potential for success. Consider factors like:

Which idea feels the most fun and achievable?
Which topic will resonate the most with your audience?
Which idea will showcase your unique voice or expertise?

Step 4: Plan and Film Your Video

Using what you’ve learned in the class, begin creating your video.

Write a script or outline: Plan what you’ll say or the points you’ll cover in your video.
Prepare your setup: Get your camera, lighting, and background ready for filming.
Film your video: Take your time, and remember that it doesn’t have to be perfect! You’ll improve with every video you make.

Step 5: Share Your Project

Once you’ve completed your video, upload it to YouTube (or keep it private if you're not ready to publish yet). Then, share your project in the Skillshare class project section, including:

Your 5-10 niche ideas.
The 2-3 video titles you brainstormed.
A brief description of the video you chose to create.
(Optional) A link to your uploaded video or a screenshot of your work.

Why This Project Matters

This project is designed to take you through the exact steps of starting your channel and creating your first video. By completing this, you’ll not only have a clear direction for your channel but also the confidence to start producing and uploading content. Remember, YouTube success starts with action—taking this first step is key!

John Beehner

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