Design and Develop a Custom Lettered Logotype

Thanks for checking out my Skillshare class! A word of caution: I don't normally do this kind of thing in front of a camera, so I'm terribly sorry for my awkwardness and strange phrases :)

Anyway, let's get to it!

ASSIGNMENT

Within this class we’re going to draw our very own custom logotype for a developing company and/or brand. Keep records of the entire process you develop - whether that's scanning everything, putting it in a folder, etc. just make sure you keep it all so you can see the progression. The principles and techniques taught could be applied to every new piece of lettering you create from here on out. Some techniques and lettering characteristics you will learn are: color, contrast, kerning, rhythm, speed, angle, and many more.

DELIVERABLE

At the end of the class you should have a completed vector logotype. Upload your process, complete logotype and its application. The process is the most important part of this project so be sure to archive it all! Here are some things you should definitely upload so others and myself can provide feedback:

Explanation of brand / company that needs a logotype
Inspiration / mood board of the style you're trying to achieve
Concepts / rough & dirty sketches
3 selected concepts to finalize further
1 finalized vector logotype
Application / presentation of the logotype

Share everything! Every single step you take. The process is the most important part of any project so feel free to upload it all so the classmates and I can see your ideas/mindset.

RESOURCES

For a more in-depth explanation of the vectoring process, feel free to check out my blog post that will describe it in further detail. Additionally, if you're wondering what my typical process looks like, check out my Tommy Shelby packaging to see the entire project from start to finish.

Other awesome resources to help your overall understanding of typography/lettering:

QUESTIONS

If you have any questions or hesitations about anything discussed in this class or have a question regarding anything else, please let me know! I'll be checking back periodically to provide honest feedback if you're looking for it.

Jannis Feigl

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