In this project, you will first map your complete experience of a coffeeshop visit. Try to identify the base and premium values for your visit, the channels, devices, spaces, and experiences in the various touchpoints, and visualize pain and gain points. As the class progresses, you will also get the opportunity to create a future state journey map with an improved experience of the coffeeshop visit.

Upload an image file or link to (a) your current state journey map, and (b) your future state journey map.

As an inspiration, I have provided a Customer Journey Map template that you can print (print it BIG so you can write and sketch on it) and use in your project. Or make your own! That's fun too!

I can't wait to see what you will create!

Eric Estenzo

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