Over the past 4 years at Google I've been in Google Ads (AdWords) on a daily basis and know all of the nuances with the platform and how to squeeze out the best performance from it. With that, I want to share top AdWords optimization tips to maximize the return on your investment. This covers:

1) Location settings (it sounds simple, but there is a setting all advertisers should know about).

2) Audiences - adding audience segments to search campaigns.

3) Creative excellence - best practices to load up your ads to achieve higher quality scores, more clicks and cheaper CPCs.

4) Device segmentation - all devices do not perform the same, how to identify this and take action.

5) Automation - take advantage of Google's automated bidding to maximize the return on your investment (and save time!).

Elena Hall

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