Icy Worlds Design/Elaya Ice (pen name/artist tag) (Whole Project Here)

STEP 1: WHO

- List 5 groups of people you care about. Who matter to you. (Example: single moms, business owners)

Growing up thinking there is Something Wrong but Reality is you are just Different and That’s Okay, Courage to Discover Self and Figure Out what You Need - Passion and Building an Individual Path to Get There, Struggle with Adulting/Social Skills/Finding Community/Peer Pressure, Feeling Lost

- Which one are you most passionate about helping?

It’s Okay to Be Different and Not Have All the Answers to Ask Qs to Get, to Be Afraid

- Do you get emotional when you think about how they struggle? Yes

- Can you relate to their struggles in some way? Feeling Not Good Enough/Fighting Myself

- Do you have a vision of how their life could be better and how you could help them?

Help People with Learn About Themselves, provide Information and Encouragement toward Self Discovery, Create Tools and Strategies to Help, Provide a Safe Space Community

- Does helping them FEEL like work?

Occasionally, as It can be frustrating when Misunderstanding Happens, but Time Flies as I Enjoy Learning New Things and Perspectives, and Creating New Ideas and Solutions with a Spark of Imagination, especially when i feel like younger me wish she knew these things

Spend a lot of time here thinking through all this and really doing some soul-searching. The WHO you choose to help significantly affects everything you'll do from here. It needs to FEEL right. And, you need to feel called to help these people.

Post your WHO to the Projects section of the course.

STEP 2: WHAT (Research!)

What will your service strategy be:

*Same, but better - Leading Questions to Create Great Design but Customized Tools/Strategies for Needs
Gap in the market - Individuals a more Intrapersonal Reflection
*More honest/transparent - Encourage Honesty and Transparency to Reach Answers
Brand new - My Experiences of Struggles and How I Got there, but the point is it starts with you and what you decide is best for you

Post your what in the Projects section of the course.

STEP 3: PACKAGING

What service packages will you offer?

Information/Education/Community - YouTube/Twitch, Self Reflection to Life Goals and Creating a Path, Planning and Organization, Self/Identity/Brand Representation, Systems Set Up for Individuals (Vision Boards vs Writing Prompts) Writing and Research and Presentation, Tutorials

What are they called? What "features" does each have? And yes, this is hard to think through the first time you do it. But, it'll make a tremendous difference in how well your services sell.

Guided Self Discovery (A Journal)
Digital Downloads - Getting Clear/Goals pack, Plan Pack, Budget Pack, Health/Wellness Pack, Life Pack (All of Them)
Learn Yourself Series/Seeing the Person in the Mirror
Tutorial Videos in Art and Game Design - Take Away Notes/ Questionnaire/Assignments
Great Design but Customized Tools/Strategies for Needs

Post your packaging plan in the Projects section of the course.

STEP 4: PRICE

What is your pricing strategy

Cheaper Some Content Free - YouTube/Twitch (YouTube Videos Free/Membership - 5USD to 25USD /Smaller Tools - Freebies/Digital Downloads as Tools - 10USD to 50USD)
High-End (Consulting/Mentoring -50 to 300USD /Brand Representation100 to 300 USD)
Same Price, Better Offer (?) What is My One Thing? Focus on the Individual/Brand to get Clear on what they want to represent, what they want, their goals, while addressing differences in strengths and desired areas of improvement.

How much will each package from Step #3 cost?

Post your answers in the Projects section of the course.

Here are links to my Website, Community pages Twitch and YouTube (in development) and some free tools I developed:

Official Website:

Icy Worlds Design – Inspiring Design for Dreams into Reality

Twitch: Elaya_Ice - Twitch

YouTube Channels (in development)

Art Focus Channel : (2) Elaya's Icy Worlds Design - YouTube

Game Focus Channel : (2) Elaya's Ice Box - Let's Plays - YouTube

Freebies for 2025 Resource: Limited Giveaway 2025 - Google Drive

If you can provide feedback to this that would be wonderful. I am still working on building my brand and improving my skills as an artist and clarifying how I want to use my artistic skills to help people. Thank you for this class!

Elaya Ice

Icy Worlds Design

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