Do you want to create a strong brand that distinguishes your business from its competitors?

If yes, you are in the right place!

A brand style guide (also known as a brand book or brand bible) is a reference document that helps content creators communicate a consistent message to their audience. It contains a set of visual guidelines (your logo, your color palette, your typography, etc.) that will define how your company should be presented to the world.

Examples of pages from a brand style guide:

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If you are serious about your business, you absolutely need to create a brand style guide in order to ensure consistency across your content.

This is especially true if you rely on an in-house team or external freelancers for various marketing or creative tasks. Indeed, your brand style guide will make the lives of your designers, copywriters, video editors (and overall content creators) much easier by giving them a solid framework to use as a starting point for their work.

→ It will make sure the content they create is always on brand and contributes to creating the strong brand identity you'll need to gain your audience’s trust.

In this course, I’ll show you how to create your very own brand style guide using Canva.

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Class Outline:

I will start by presenting the 5 key ingredients of your brand identity. This first section will inspire you and help you come up with your own brand identity:

Your Mission
Your Vision
Your Target Audience
Your Brand Personality
Your Core Values

Then we will head over to Canva and start building your very own Brand Style Guide, covering the following sections:

Your Brand Story
Your Logo
Your Color Palette
Your Typography
Your Imagery
Your Voice

ELENA KONSTANTOPOULOU

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