My understanding of digital marketing before the class

My initial understanding of digital marketing is utilising the web, social media and their various tools to market your company to a wider audience than the traditional methods of word of mouth, print media, etc., but also to potential utilise the digital aspect to modernise how you do business.

The benefit of digital marketing over the previously traditional media being that in theory it is relatively cheap and you aren’t bound to one campaign or advert. For example, creating a billboard or even a TV advert can be extremely expensive, let alone should that become irrelevant or out-dated quickly. However, with digital marketing, you can quickly pivot to a different post.

My understanding of digital marketing after the class

Using digital gadgets and technology to promote goods and services is known as digital marketing. To put it simply, digital marketing refers to any type of online marketing that is done using a computer, smartphone, internet, etc. Alongside technologies that might not be internet-connected and digital signs. It might be as complicated as automated email marketing campaigns or as simple as the blog post selections on your website.

Among the well-known benefits of digital marketing are real-time data analytics and quantifiable outcomes, which support organizations in making data-driven decisions and swiftly modifying their approaches to enhance results. The emphasis on SEO and content marketing boosts online visibility and generates organic visitors (further letting the organization grow its brand and authority).

Even if there are many advantages to digital marketing, keep in mind that every type of internet marketing operates in a unique way. Before choosing which platforms to use and which kind of digital marketing to invest in, businesses should consider the wider picture. It's always advised to crawl before you walk when it comes to your web marketing plan; start small and expand as your business gets used to new regions.

Businesses benefit greatly from digital marketing since it enables them to expand their audience as much as their budget will allow. On the other hand, internet marketing enables businesses to concentrate explicitly on targeting the appropriate demographic. To put it another way, a business can keep under budget and still reach the ideal target market locally, nationally, or worldwide.

Five key benefits of digital marketing

Cost Effective: Digital marketing is often more affordable than traditional methods, making it accessible for businesses of all sizes.
Customer Engagement: Helps strengthen relationships by facilitating direct consumer interaction through emails, social media, and other online venues.
Measurable Results and ROI: Campaign performance can be tracked and success measured accurately, resulting in higher ROI.
Global Reach: Businesses can reach a worldwide audience, breaking geographical barriers.
Personalisation: Customer experience can be improved by customizing communications and marketing materials to each individual's preferences. Since you will be reaching the proper audience with relevant and targeted messaging, this might also result in higher conversion rates.

Chris Paton

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