Introduction to business strategy with common monetization techniques

Whether you’re launching a startup, building a digital business, or managing a mature company, mastering revenue models is essential for long-term profitability and growth. This course breaks down the most effective monetization models used by top-performing businesses — including subscription models, freemium pricing, pay-per-use, product bundling, licensing, tiered pricing, and more.

You’ll explore real-world examples of how companies like Netflix, Adobe, Spotify, and SaaS startups drive recurring revenue and increase customer lifetime value (LTV) through smart pricing tactics and business model innovation. You'll also learn how to test and validate monetization options, identify scalable opportunities, and shift models as your business evolves.

Key topics covered in this course include:

• The fundamentals of monetization and pricing strategy

• Pros and cons of different monetization models

• How to calculate and increase customer lifetime value (LTV)

• Optimizing profit margins and retention rates

• Using data-driven decision-making to evaluate pricing models

• Creating hybrid or multi-stream monetization plans

• How to transition or pivot business models without losing customers