Create Your Brand with ChatGPT: Intentional Branding with AI for Creatives, Founders & Freelancers | Kasia Pilch | Skillshare

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Create Your Brand with ChatGPT: Intentional Branding with AI for Creatives, Founders & Freelancers

teacher avatar Kasia Pilch, Online Strategist & Marketing Specialist

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Explorez divers sujets comme l'illustration, le graphisme, la photographie et bien d'autres

Leçons de ce cours

    • 1.

      Introduction

      1:51

    • 2.

      Our Class Project

      2:21

    • 3.

      What Even Is a Brand?

      15:15

    • 4.

      Brand Personality & Voice

      9:34

    • 5.

      Crafting Your Brand Messaging

      8:24

    • 6.

      Visual Direction (Yes, Even If You’re Not a Designer)

      8:31

    • 7.

      Defining Your Ideal Audience

      7:12

    • 8.

      Your Website Intro and Instagram Bio. In Your Brand Voice!

      6:51

    • 9.

      Brand Content Ideas (That Actually Feel On-Vibe)

      7:50

    • 10.

      Building a Brand Offer That Feels Aligned

      10:23

    • 11.

      Your Brand Guide (with ChatGPT). Putting It All Together and Final Words

      10:22

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À propos de ce cours

There are so many brands in the world today, and yet, there’s still room for yours.
Room for your voice, your vision, your way of doing things.
But… how do you begin?

In this course, I’ll help you build your brand from the inside out, with clarity, care, and creativity. Whether you’re starting from a half-formed idea or looking to realign your current brand, you’ll walk away with something real: a brand that speaks in your voice and invites people in.

And we’re not doing it alone.
We’ll use Chat GPT as a co-creator. But hey, not to copy-paste, but to collaborate. To reflect, refine, and help you write the words that were already living inside you :)

This class is equal parts branding strategy, AI creativity, and quiet confidence.
You’ll follow along as we build an example skincare brand (called MIEL), and at the same time, you’ll build your own brand, step-by-step, with guidance and prompts at every stage.

This class is perfect for:

  • Solo founders, freelancers, and creatives building a personal or small business brand

  • Product-based entrepreneurs wanting brand consistency (from labels to Instagram bios)

  • Coaches, service providers, or content creators refining their message and vibe

  • Anyone curious about using AI (Chat GPT) for branding, content creation, and storytelling

You’ll learn how to:

  • Define your brand’s deeper purpose, values, and emotional energy

  • Use ChatGPT for branding: mission, messaging, naming, voice, tone, and visual direction

  • Create a brand voice that sounds like you (nah, not a corporate deck or an AI robot)

  • Develop taglines, product names, and bio copy that actually CONNECT

  • Design a brand guide that you can return to, again and again

  • Find your content pillars, write engaging post ideas, and build an aligned offer

  • Use prompts that spark creativity, not overwhelm!

  • Speak to your ideal audience in a way that feels soft, intentional, and real

What You’ll Create:

A full brand strategy for your own business, including your mission, tone, tagline, product or offer ideas, and a soft, soulful brand guide that feels like home.

You don’t need design skills.
You don’t need a fancy logo.
You just need language that feels like you.
And the tools to shape it, strategically, and with heart.

Let’s begin!

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Kasia Pilch

Online Strategist & Marketing Specialist

Top Teacher

I'm Kasia. Kasia Pilch. Oolong tea addict and the woman who deeply believes in her (even the craziest!) dreams.

For almost 10 years, my career as a marketing specialist, online strategist, creative director and blogger has given me the fulfillment to be able to help other ambitious people in simple ways using the advantage of my abilities and work experience.

I'm here to serve people with BIG DREAMS.

I've joined Skillshare to help you step into your full potential and elevate to the dream level in all areas of your life (not only those connected with your career). To discover your purpose, your mission, your creativity, and create a life that you can't wait to wake up to.

To focus on the right things to grow your business and online presenc... Voir le profil complet

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