Craft Your Brand Manifesto!
Tamara Jensen, Entrepreneur & Brand Strategist
Regardez ce cours et des milliers d'autres
Regardez ce cours et des milliers d'autres
Leçons de ce cours
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1.
Introduction
2:23
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2.
Class Orientation
1:40
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3.
What is a Brand Manifesto?
1:51
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4.
Exercise 1: Rant & Rave
2:20
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5.
Exercise 2: Flip the Script
2:52
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6.
Exercise 3: Consider Your Customer
2:44
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7.
Exercise 4: Draft Your Manifesto
2:50
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8.
Exercise 5: Double Check & Publish Your Manifesto
2:17
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9.
Closing Thoughts
1:19
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À propos de ce cours
What does your brand really stand for—and how clearly are you communicating it?
In this class, you’ll create a bold, clear, and heartfelt Brand Manifesto that captures the essence of your business and connects you with your audience on a deeper level. Whether you're a solopreneur, creative, brand builder, or small business owner, this is your chance to articulate your beliefs, values, and purpose in a way that guides your brand—and inspires others.
Led by brand strategist, educator, and artist Tamara Jensen, this class will help you get honest about what frustrates you in your industry, flip that frustration into a mission, and write a powerful manifesto that reflects your brand's true voice. You'll follow Tamara's proven process and even watch her create her own manifesto on camera, using a mix of strategic reflection, storytelling, and creativity.
What You’ll Learn:
✔️ What a Brand Manifesto is—and how it differs from a boring old mission statement
✔️ How to uncover the deeper beliefs and frustrations that drive your business
✔️ A guided writing process to transform emotion into action
✔️ How to incorporate real customer insight into your manifesto
✔️ Creative ways to design and publish your manifesto
✔️ How to test your manifesto for truth, alignment, and trust
This Class Is Perfect For:
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Creative entrepreneurs who want to build a brand with heart and integrity
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Freelancers and solopreneurs ready to clarify their messaging
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Small business owners and brand builders who feel out of alignment
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Anyone tired of superficial marketing and ready to share what really matters
Your Class Project:
You’ll create and share your own Brand Manifesto—a compelling, visually or verbally expressed declaration of your brand’s beliefs, purpose, and vision for change. This could take the form of a written document, video, illustrated piece, zine, or digital design—whatever format best reflects your brand style.
By the end of this class, you'll walk away with a manifesto you can proudly display on your website, pitch deck, or studio wall—one that reflects who you are, what you stand for, and why your brand matters.
Let’s get you seen, heard, and aligned.
This is business, made personal.
For a deeper dive into your brand's core essence, values, messaging, and more, check out my Build a Resilient Brand series here on Skillshare.
Rencontrez votre enseignant·e
Hi! I'm Tamara Jensen, a creative strategist, professional visual artist, and multi-hyphenate entrepreneur with over 15 years of experience helping individuals and businesses thrive. My passion lies in empowering people to turn their ideas into actionable strategies while fostering creativity and community.
In addition to my work in branding and business development, I've built a career as a professional visual artist, actively contributing to the local arts community. My involvement has included collaborating with non-profit arts organizations, mentoring fellow creatives, and supporting initiatives that elevate the cultural landscape. This connection to the arts enriches my approach, blending creative exploration with practical strategies to inspire others.
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Projet de cours pratique
Your Class Project:
You’ll create and share your own Brand Manifesto—a compelling, visually or verbally expressed declaration of your brand’s beliefs, purpose, and vision for change. This could take the form of a written document, video, illustrated piece, zine, or digital design—whatever format best reflects your brand style.
By the end of this class, you'll walk away with a manifesto you can proudly display on your website, pitch deck, or studio wall—one that reflects who you are, what you stand for, and why your brand matters.
Let’s get you seen, heard, and aligned.
This is business, made personal.
Sample Brand Manifestos:
Notes attribuées au cours
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