Copywriting basics: From beginner to expert
Adrian Ashley
Regardez ce cours et des milliers d'autres
Regardez ce cours et des milliers d'autres
Leçons de ce cours
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1.
Intoduction to copywriting
2:11
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2.
Understanding your audience
2:54
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3.
Crafting compelling calls to action
3:13
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4.
Basics of good grammar
3:01
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5.
Using persuasuve techniques
3:33
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6.
Class project: Copywriting in action
4:24
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À propos de ce cours
Copywriting basics: From beginner to expert
Do you harbor dreams of becoming a more confident, persuasive writer? In this beginner-friendly course, you’ll learn the essential building blocks of effective copywriting. This is a skill that is a requirement for anyone in marketing, content creation, or business.
Together, we’ll break down exactly what makes copywriting work, from understanding your audience to crafting headlines that grab attention. You’ll also learn how to think up and use persuasive techniques, polish your grammar and style, and write strong calls-to-action that inspire results.
What You Will Learn:
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How to research and understand your target audience
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Techniques for writing clear, compelling headlines
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Grammar and style essentials for professional copywriting
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Persuasive writing strategies to influence and engage readers
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How to craft calls-to-action that drive conversions
Why You Should Take This Class:
Whether you’re promoting a product, building your brand, or simply want your writing to be more powerful, understanding the principles of copywriting will set you apart and help you achieve RESULTS. Mastering these skills can also open doors in marketing, content writing, and beyond.
I will guide you through the process in a clear, practical way. By the end of this class, you’ll have a strong foundation and a real-world project to show for it.
Who This Class is For:
This class is designed for beginners. There is no prior copywriting experience required. What you learn will be relevant for marketers, entrepreneurs, content creators, or anyone who wants to improve their writing skills.
Materials/Resources:
All you need is a notebook or device for note-taking and writing. You’ll also complete a short project: developing a three-post social media campaign for a product, service, or cause of your choice. Templates, examples, and guidance are provided throughout the class.
Projet de cours pratique
For your final project, you’ll create a short social media campaign that puts your new copywriting skills into action.
You’ll apply everything you’ve learned, that is, understanding your audience, writing compelling headlines, using persuasive techniques, and crafting strong calls-to-action, to create engaging content that drives results.
How to complete your project:
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Choose a product, service, or cause that interests you. It can be anything from a handmade craft to an app, a local business, or a charity.
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Plan a simple three-post social media campaign for any of the popular social media sites, for your chosen topic.
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Write each post, focusing on:
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A clear, engaging headline
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Persuasive, well-written content
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A strong call-to-action that encourages your audience to take the next step
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Use different techniques in each post, for example:
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Post 1: Informative and clear
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Post 2: Emotional appeal
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Post 3: Urgency or scarcity
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Your Final Deliverable:
Upload your three social media posts to the Project Gallery. You can submit them as plain text, a PDF, or image slides, whichever format you prefer.
Feel free to get creative and have fun with it! The goal is to apply your new skills in a real-world, practical way!
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