Sample Customer Profile

This is the sample customer profile for a baby products company.

Demographic Info:

She is a 25-45 year old female who owns a home and lives in an urban or suburban area. Her household income is $60k or more.

Geographic Info:

She lives in the suburbs of a large city or in within the city limits of a smaller city.

Psychographic Info:

She was recently married and is pregnant with or planning her first child. She is researching pregnancy health and fitness, and consuming information about babies and newborns as well.

To target this consumer:

Deliver helpful information that relates to her current stage, as well as information that's about 6 months ahead of where she currently is in her journey.

Tamara Budz

Marketer. Instructor. Gator MBA. Coffee Addict.

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