I work with a lot of people who have a lot of stuff going on in their heads. Many of them want to put this stuff somewhere. But they come across terms like "personal branding" and they see people who are very self-promotional online and they realize they don't want to be like this.

If this is you, then let me get you writing.

I'm an Australian in New York City who wrote my way here and I use words to stay here through a strategy training company called Sweathead.

I set up Australia's first full color hip hop magazine, I've written for tens of magazines including Vice before it was international, and I've published the book Strategy Is Your Words.

Strategy Is Your Words raised $37,000 on Kickstarter and has sold 6,000 copies as a hardcover and without being on Amazon. It's 80,000-words and 400-pages long.

On Twitter, Instagram, and LinkedIn, I have about 90,000 followers and I publish many times each week so I'm thrashing about in the algorithms like you.

I've trained The Wall Street Journal, Twitter, EA Games, The Economist, Discord, and advertising agencies around the world. I've spoken at the Cannes Lions Festival of Creativity. I was named one of the Top 100 Creative Catalysts in Sydney by a government initiative years ago. Maybe some of this will impress you but none of this is the point.

The point is this: words are my life and this course will open your life to new ways of being and of expressing.

"Write Yourself Into Public" is structured around four F's:

1. Frame of mind: What's the frame of mind necessary to put your voices into public?
2. Framework: The A.D.E.P.T. A.F. framework will give you a strategy.
3. Effort: We'll then put you to work.
4. Frame it: We'll then get you publishing.

The course features several ebooks and resources:

1. A Sweathead Guide To Clear-Headed Writing
2. A Sweathead Guide For Crafting A Story Structure
3. A Sweathead Guide For Developing A Writing Habit

And you can always tag me @markpollard or on LinkedIn for feedback.

Find my weekly strategy newsletter here.

Elben Chung

follow @partairemaja

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