'You don't understand anything until you learn it more than one way'

Marvin Minsky

( Now Available here https://skl.sh/2Fbz7Yv )

There is no singular path that can be taught in reaching success. Career Photography isn't a linear walkway. There will be ups, there will be downs. Times where everything seems to fall into place and times where all that falls apart.

This course isn't designed for those looking to just make some quick cash from Photography, but for those really looking to leverage their passion in the subject and take the leap in pushing for this to be their complimentary or main source of income.

WHO IS THIS FOR?

Whether you're a beginner, or a seasoned shooter, there'll be something in this course for you. For those who are not afraid to try different things, fail and try again. I'm not here to teach you the art and skill of photography itself, but to broaden your horizons and help you explore many different areas including:

Avenues of income
Maximising your opportunities
Branding yourself and your portfolio
How to channel your passion and make others see that passion in you
Networking and creating potential business connections
The importance of investing in yourself
Diversifying beyond photography
Freelance vs Full Time

You will learn to grow your skills not just as a photographer, but as a person and as a creative professional, and achieve something you can really be proud of.

Turn your Photography Hobby into a Career - image 1 - student project

YOUR TEACHER

My name is Alan Lavery, and I'm a London, UK based Art Director who started photography as a way to meet new people at comic conventions, documenting people's amazing fantasy costumes.

I was 15, with a vision I'd be working in web and application development, and yet, when I picked up my mother's old 8mp canon camera from 2004 it led me on a path I never thought I'd follow: from weddings, to portrait, product, corporate and fashion photography, to working full time for a world class esports team, to playing a key marketing role involved in the look and feel of a fintech brand, and now to teaching this very course where I hope to inspire you to find your own way.

Turn your Photography Hobby into a Career - image 2 - student project

If this is your passion, then It's time for you to take this wonderful hobby of yours, and turn that into career. There is a lot to each individual topic in here, and much of which are whole course subject matters on their own, but this serves as the first steps toward embarking on your journey.

CLASS PROJECT

We'll be working on a multi-stage project during the class.

Self Reflection:

It is important to take time and reflect and what you have accomplished and how far you have come.

Choose one of the first ever photographs you have produced and one of the most recent ones that might fit a similar category, and put them side by side for comparison dating them (by month / year depending on how far apart they are). This is to show how much you have improved since you began your journey as a photographer. You might be surprised!

Portfolio:

This is the first impression a client will have of your work, so it's important to get this right.

Choose your favourite 5 distinctively different images as the basis of your portfolio. Alternatively, Choose 4 - 5 images from the same context, i.e a product photoshoot, to present as a project example to a client.

Image:

How you present yourself online will define you as a photographer, and may dictate how often opportunities appear when you least expect them.

Redesign your instagram and post the most recent 9 image grid.

Turn your Photography Hobby into a Career - image 3 - student project

The class project alone isn't enough to land you your first clientele, but it brings you much closer to being on the right path. Follow the rest of the lessons here and you'll be on your way to becomming a career photographer if you keep to your passion and work hard.

WELCOME TO YOUR NEW CAREER

Just remember, there is no one way of achieving your ambitions. Try and push yourself to do as much of what you have learned here.

Not everything will work in your circumstance, we all come from different walks of life, but the wider your reach the more likely you'll find yourself successful in areas of photography you might not have thought to be accomplished in otherwise.

You get none of the opportunities you don't apply for and you have nothing to lose for those that you do, so go get 'em tiger.

You will find the class outline here.

Alan Lavery

Art Director

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