DISCLAIMER

Images in the cover (except the logos and word mark) are not part of the commdr. brand/trademark but are from unsplash and are used here only to illustrate our aspirations. (our first line is currently under development).

Great! so let's get to it.

Brief Description:

Commander (commdr.) is a men’s fashion and lifestyle brand that blends military chic with other styles to create clothes and accessories characterized by functionality and utilitarian aesthetic.

Background:

The military has had influence on pop culture and fashion trends since the 1940s. From layering (wearing many light articles of clothing), to cotton Ts, cargo shorts, and camouflage, many fashion designers have long used military uniforms as a source of inspiration for their work. Taking what is ideally meant to make soldiers blend in, to make people stand out.

What sets commdr. chic apart is that its not just clothes and accessories you wear, it's an expression of character and clothing that’s functional.

Vision:

Our vision is to create clothing that inspires superior character. To encourage customers, especially young people to be bold, daring and adventurous. To be purposeful and to strive to be the commanders of their own destinies. As the world becomes more fast paced and highly competitive, it demands that men develop superior ways of thinking and behavior. Commdr. is an expression of one's commitment to this goal.

Mission:

To create clothes and accessories that not only look good, but have a functional purpose and inspire character.

Values:

Functionality;

Simplicity;

Focus on the basics;

Creativity;

Application;

Quality is King.

Positioning:

We do intend to market our products en masse, but don't really believe in mass-marketing (in the sense of appealing to everyone). We aspire for a more niche-driven strategy. We understand our brand might not be for everyone. Our goal is to be bold and direct. Our color palate and logos express power and energy. And our voice and tone is sober, witty with messages that call people to action. Our brand is not just a fashion trend, it’s a way of life. An everyday brand, that is not only comfortable, but versatile enough to be worn on any occasion. Indoors and out, be it a weekend hiking in the mountains or a normal day at the office or workshop.

That's commdr.

You can read more about military chic here.

Victor Simz

Historian/Educator/Strategist/Leader

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