This is a beginner’s guide to Google Tag Manager. or GTM Tag Manager is essential to quickly deploy various tags or software to your website, such as Google Ads, Google Analytics, Hotjar. Google Tag Manager also helps to quickly, within seconds, deploy metrics for conversion tracking. Without this, both in Google Ads and your SEO effort, you will not know if the efforts are effective or working.

I have taken an approach of assuming minimal to no prior knowledge. I start from the various basics including how to install Google Tag Manager on Wordpress. I also cover essential optics such as how to install Google Analytics 4 using Tag Manager and how to install Google Ads using Tag Manager.

I cover all the key features in Tag Manager (GTM). In specific, we will cover the following features in this course:

Why we need Tag Manager?
Overall introduction to the Tag Manager UI
Installing Tag Manager on Wordpress
Google Analytics 4 and Tag Manager
Tags Tab in Google Tag Manager (GTM)
Variables in Tag Manager with live demonstration
What are Triggers?
Adding Triggers in OR clause
Bonus material: Google Ads and Tag Manager

This course is for anyone looking to understand Google Tag Manager. For websites, Tag Manager is essential to deploy new tags and conversion tracking code. This course is relevant for both website owners or digital marketers who help clients with marketing efforts.

Sudhanshu Khemka

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