Share an effective marketing email.

ASSIGNMENT

Put your knowledge to work! Share a marketing email that you find effective. It should be concise, clear, on brand, and have an unmistakable call to action.

If you're new to email marketing, search your inbox or the Mailchimp Inspiration Gallery for a favorite. What do you think the senders were hoping to accomplish? Why was it successful?

If you're already sending emails for a small business or project, share an email of your own. Briefly describe your copy and design choices, and share how the email aligned with your goals.

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DELIVERABLE

Share your email in the gallery! Include:

Screengrab(s) of a marketing email
What was the business goal?
Why was it successful?

RESOURCES

"Reducing Irrelevance" — an all-time favorite blog post by MailChimp CEO Ben Chestnut
Mailchimp Knowledge Base — self-service support for everything email
Mailchimp Email Gallery — browse for inspiration
Mailchimp Integrations Directory — sync with sites you already use
Mailchimp Design Guide — get advice for styling your emails
Mailchimp General Compliance Tips — learn more about keeping your list healthy and compliant

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Stella Mwai

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