Podcasts are the next great medium. They’re intimate, creative, diverse, and endlessly adaptable to new genres and ideas.

But how do you get the word out about your podcast? How do you find your audience and connect with listeners as passionate about your show as you are? And most of all, how do you convince strangers on the internet to add another podcast to their listening queue?

Great podcasts need great marketing. In this one-hour course, you’ll put together a comprehensive and actionable marketing plan for your show. Learn how to develop an online voice for your show, where to find potential listeners, and how to add your voice to the broader podcasting community—all on your schedule, using methods you feel great about.

Who should take this course?

Anyone with a podcast! Whether you’re an individual creator or a member of a larger team, you’ll learn marketing strategies and tips relevant to your show. Content is designed to welcome entry-level podcasters while also challenging more experienced producers to augment existing strategies.

If you’re still developing your podcast idea, you will also benefit from the principles discussed in this course. Great marketing starts with great planning, and it’s never too early to start!

What You’ll Learn

What marketing means for podcasters
Why marketing matters for podcasts of all sizes and genres
How great podcast marketing helps shows succeed
How to optimize your podcast metadata for growth
What your show’s voice is, and how to translate that to social media
How to do proactive, targeted, non-annoying outreach to potential listeners and reviewers
Which data points matter when measuring success—and how to know when to change tactics

Note

If you would like transcripts of the videos for accessibility, please just send me a message!
Class notes and additional links are accessible in the second tab of the Marketing Plan Template (downloadable using the attachments at the right, or at this ink). They are:
- Press Outreach Email Template
- Podcast Pitch Deck Template
- How and Why to Transcribe Your Podcast
- How to do Podcast Accounting (with template spreadsheet!)
- More Pre-Pro, Less Problems: Podcast Pre-Production Guide
- Podcast Sponsorship & Monetization Guide
- The One Shot Rule: Rethinking Podcast Calls-to-Action
- "Press Play on a Podcast Press Kit" article
- "The Only Ten Words that Matter" lecture
- Twitter List of Podcasters
- Multitude's other resources

Shane Steadman

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