Create your first tracking plan!

New to product analytics? It all starts with a tracking plan. Using Veronica's guidelines, create a tracking plan to outline the key events you need to monitor. This can be a simple list of the buttons and pages you want to track, or an in depth implementation spec like the one Veronica uses in the class. Share you plan for feedback, and send it to your developer to implement it into your product!

Key considerations:

What is your #1 business goal right now? Is there a user action that contributes to that goal?
Example: If your goal is sales, you can track how many times a user clicks the "order" button on your site.

How big is your team? How many goals can you realistically focus on at one time?
Tip: If you're going solo, start by tracking the actions that lead to one specific goal.

What changes are you thinking about making to your product next?
Implement tracking that will contribute to making decisions around an upcoming change. If you've been meaning to update your newsletter sign-up or your order page, track user flows that include those pages.

Resources

Sign up for Mixpanel to start exploring Product Analytics
Download and customize a tracking plan template here
Get help communicating with your developer here
Learn the ins and outs of building a data strategy here

Explore more classes on Skillshare

Intro to UX: Usability: Marieke McCloskey, UserTesting
Intro to UX: Omnichannel Experiences: Stef Miller, User Testing
Intro to SEO for Entrepreneurs: Rand Fishkin, Moz
Spot Trends & Take Action with NPS: Katie Timms, Typeform
Demystifying QA: Tools for Better UX: Alianor Chapman, MailChimp

Robin Herzog

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