If you want to write natural, conversational marketing copy but struggle to get your personality (or that of your brand) across in your digital marketing, your blog posts or on social media, this class is for you.

As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer engagement, and achieves marketing goals. So I know what works. In this super-practical copywriting workshop, I’ll teach you 8 simple and effective ways to transform your copy from tedious to terrific.

In this class you’ll learn how to:

Build storytelling into your branding to make it more impactful
Write in an informal, conversational way – without sounding like the back of an Innocent smoothie bottle!
Use questions to build a relationship with your reader
Let your personality shine through in your writing.

By the end of this class, you’ll have the skills and tools to rewrite a short piece of your own copy in more conversational, engaging way.

Why take this class?

Your website text, online bios, social media posts and emails define you. They are what make people notice you, connect with you and buy from you… or not.

Learn to communicate more clearly, dynamically and persuasively with a class that focuses on straightforward, practical copywriting techniques that get great results – fast.

This class is for you if:

You want to make your writing flow better and sound more natural and dynamic
You know you can improve sales and conversion rates by making your copy more persuasive
You need simple and effective techniques for improving existing copy.

Help and resources

Characterful Copy Worksheet

Take a look at my Example Project for inspiration.

Otter Voice Notes - https://otter.ai
Hipstersound - https://hipstersound.com/
Guardian and Observer Style Guide - https://www.theguardian.com/guardian-observer-style-guide-a
Prompts Creative Writing App is sadly no longer available

Let me know if you have any questions or if you’d like my help with any of the copywriting tactics covered in this class.

Don’t forget to upload your worksheet as a project so other students can be inspired by your work. I love reading your projects and I’m really excited to see the difference this class makes to your copy.

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Follow-on copywriting classes

Tone of Voice: Copywriting Strategies for On-Brand Marketing Copy (54m) - Take your copywriting to the next level. You'll learn how to reflect your brand voice confidently and consistently, as well as how to adapt it to different audiences and platforms.

Copywriting for Creative Professionals: Write Authentic Brand Copy (1h) - This niche copywriting class is just for creative entrepreneurs. Learn simple techniques to improve your marketing copy, so you have more time to spend doing what you love.

Writing Advertisements: Copywriting Tips for Engaging Ad Campaigns (41m) - From crafting body copy and harnessing emotional copywriting to adapting your copy for different platforms. This class will boost your engagement and conversion rates.

Robert Walker

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