For your class project, you will create a content calendar for a fictional small business.

Step 1: Choose a small business and research its target audience, competitors, and marketing goals.

Step 2: Develop a content strategy for the business, including the types of content you will create and the frequency of posts.

Step 3: Set up social media accounts for the business on at least one platform (e.g. Facebook, Instagram, Twitter).

Step 4: Research industry-specific holidays, events, and trends that could be incorporated into your content calendar.

Step 5: Using a spreadsheet or calendar software, create a content calendar for a period of one month, including specific topics, titles, and descriptions for each piece of content.

Step 6: Share your content calendar with the class and get feedback on your ideas.

Your project should include your content calendar, as well as any research or planning materials used in its creation.

Good luck!

Precious Fagbemi

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