The Meta Ads ecosystem has evolved again, and this time it’s not just a small tweak, it’s a complete shift.

With the Andromeda update, Meta has fundamentally changed how ad delivery, creative learning, and audience signals are prioritized.

The algorithm now understands creative quality, scroll-stopping power, and engagement velocity more intelligently than ever before.

In this comprehensive Skillshare class, you’ll learn exactly how to plan, build, and scale Meta campaigns that perform in this new 2025 landscape.

We begin with the foundations, understanding what Meta Ads really are and how the ecosystem works behind the scenes.

You’ll see how the algorithm bids, learns, and adapts using data from every touchpoint. From there, we’ll dive into the practical setup process, walking you through Business Manager creation, Meta Pixel configuration for both eCommerce and lead generation, and the correct campaign hierarchy.

You’ll learn how to structure your campaigns properly at the campaign, ad set, and ad level, avoiding common mistakes that destroy performance and waste ad spend.

Once you’ve mastered the setup, we’ll move into the creative side.

You’ll discover over 25 proven ad formats, from UGC and Us vs Them to Testimonial, Tweet-style, and Lifestyle ads, that consistently drive results across different niches.

You’ll also learn about creative psychology, how to craft scroll-stopping hooks, and how to align your creatives with the algorithm’s new learning model.

With the Andromeda update, creativity isn’t just important, it’s the core performance signal, and this course will show you how to design and test creatives that outperform the competition.

Inside, you’ll get a complete step-by-step visual walkthrough of every stage of campaign creation and optimization. You’ll explore the Meta Ads ecosystem and algorithm, business manager and pixel setup (for both eCommerce and lead generation), campaign, ad set, and ad-level settings that actually move the needle, audience creation methods (core, custom, and lookalike), mastering the learning phase, and 25+ creative frameworks built for the Andromeda update.

You’ll also learn the art of crafting powerful hooks, the first three seconds that determine whether your ad wins or dies and see real examples of top-performing formats used by professional media buyers.

This course combines agency-level insights with hands-on, practical walkthroughs.

Every lesson is designed from the perspective of a performance marketer who manages six- and seven-figure ad accounts daily.

You’ll not only understand the theory but also learn the exact strategies, structures, and creative systems that leading brands use to scale efficiently while keeping costs low.

Whether you’re a freelancer looking to upgrade your skills, a business owner managing your own campaigns, or a digital marketing student eager to stay ahead of the curve, this course will help you master Meta’s new environment.

By the end, you’ll have the confidence and knowledge to make data-driven decisions, interpret results accurately, and design creatives that align perfectly with how the algorithm thinks.

What You’ll Learn
• How Meta’s new algorithm and auction system actually decide ad performance
• Step-by-step campaign structure for both eCommerce and lead generation
• Pixel, events, and conversion tracking simplified for accuracy
• Advantage+ placements, learning phase behavior, and consolidation best practices
• Creative strategy frameworks and how to build scroll-stopping hooks
• The psychology behind high-performing Meta ad creatives
• Real-world examples of ad types that consistently drive conversions

Who This Class Is For
• Digital marketers and media buyers who want to stay current after the Andromeda update
• Small business owners running their own Meta ads
• Creative strategists seeking to understand data-backed creative testing
• Freelancers or marketing students wanting a real-world competitive edge in paid social

Muvhusi Mmbara

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