I want to create a logo and identity for myself. I am a graphic designer who, despite a full time job, likes to supplement her income and creative juices with freelance work. I hope to be able to create a brand for myself to use across a variety of media. I'm hoping this class will give me the discipline to see my onw personal project through to completion.

Since this is a personal branding identity project, my target demographic is rather broad, but would be aimed at potential clients and/or employers.

Age: any age really, but most likely 20-60

Gender: both

Income: mid- to upper-class (individuals); $1M+/yr (businesses)

Education: College and above

Locale: Urban/suburban

As I was collecting these swipes, I noticed some definite patterns emerging with regard to color and concept. I am drawn to black and white with an occasional dash of color. I would like to design something including my initials (LJT, or ElleJayTea) and name with perhaps a simple icon. I like using the negative space as well as positive space, and shapes performing double-duties. I found a blog that exemplifies the concept I am after: 36 Logos With Hidden Symbolism

Here is a link to the Pinterest board I have createded which includes all of my swipes (with exerpts shown below).

CONCEPT/COMPOSITION

Logo and branding that can be translated to stationary and online presence.

ElleJayTea Identity - image 1 - student project

ElleJayTea Identity - image 2 - student project

ElleJayTea Identity - image 3 - student project

ElleJayTea Identity - image 4 - student project

ElleJayTea Identity - image 5 - student project

TYPE

Sophisticated, modern twist on classic fonts. Mix of serifs and sans serifs.

ElleJayTea Identity - image 6 - student project ElleJayTea Identity - image 7 - student project

ElleJayTea Identity - image 8 - student project

ElleJayTea Identity - image 9 - student project

ElleJayTea Identity - image 10 - student project ElleJayTea Identity - image 11 - student project

ElleJayTea Identity - image 12 - student project ElleJayTea Identity - image 13 - student project

ElleJayTea Identity - image 14 - student project ElleJayTea Identity - image 15 - student project

COLOR
Black, white & ...

color pallets from colourlovers

ElleJayTea Identity - image 16 - student project

ElleJayTea Identity - image 17 - student project

ElleJayTea Identity - image 18 - student project

ElleJayTea Identity - image 19 - student project

ElleJayTea Identity - image 20 - student project

SKETCHES

This is where I really struggled. I'm not used to actually puting pen to paper (I usually just go straight to the computer). So below are the few sketches I was able to do this week. Unfortunately I didn't have as much time to dedicate to them as I had hoped.

Staring with my thoughts to use my initials as letters or spelled out (LJT/ellejaytea) I started trying to make some kind of stylistic image of a blue jay and incorporate that with a tea cup, but it was getting more complicated than I wanted. Then I tried a few ideas with my signature. I usually sign notes with just an "L" so I thought that would be a good place to start. I also created a srtlized teacup shape that I was trying to incorporate into my logo (I am an avid tea-drinker, so the image would fit, unlike the blue jay image). I would like to continue playing with shapes and icons, but my go back to my comfort zone and try a few on the compurer as well.

ElleJayTea Identity - image 22 - student project

ElleJayTea Identity - image 23 - student project

Laura Toch

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