Cosway is a creative studio that builds brands that last. They exist at the intersection of crafstmanship and industrial dependebility.

Craftsmanship over speed - Every output feels considered
Industrial dependepbility - Sturdy. Load-bearing. Not trying to impress you — just built to last.
Queit giants - The kind of person who shows up and does extraordinary work without announcing it

The wordmark

A script-to-block hybrid. A flowy 'C' with upright, and blocking letters following it. Craft meeting industry.
The underline tail. The y deceneing into the baseline is a classic signpainter move that anchors the wordmark to a surface.
Weight and confidence. The stroke weight is substantial without being too aggresive. It reads as loadbearing and trustworthy.

Final

Cosway Creative - image 1 - student project

Annotations on an early version

I started this digitally (before discovering this class). I always knew it was violating some basic logotype rules and that it needed some serious love.

Cosway Creative - image 2 - student project

Digital refinement

Based on a ton of the goodies I learned in this course, I refined over and over again until it felt right. It was tough balancing some of the rules and knowing when it's okay to break them.

Cosway Creative - image 3 - student project

Kurtis Dane

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