Class Overview:

This is a practical course, where I will be guiding you on how to write compelling words for ad campaigns to gain attention, increase sales, and generate conversion for your brand. Make your writing both creative and selling! I will teach you how to overcome the writer’s block by conducting applicable research that leads to consumer insights and an effective strategy. You will be able to get from your writing idea to execution faster and learn how to answer a creative brief through the problem/solution dynamic. We will look at award-winning advertising campaigns and their copy to get a better view of what is happening in the industry. The course starts with an overview of how to answer a project brief through six main questions to deliver the right message such as:

1-What do you want to say?
2-What makes your product unique?
3-Who are you talking to?
4-How do you want to say it?
5-Where do you want to say it?
6-Why do you want to say it?

What You Will Learn:

You will learn Copywriting tactics that combine strategy and writing techniques.
This course will help you choose the right words that will be strategically creative.
You will be able to ask yourself a set of questions in any brainstorming session for any campaign.
You will learn how to read and dissect a creative brief effectively.
You will be able to think strategically for your brand and understand the problem/solution dynamic.
You will understand how each brand has its proposition with a special promise or benefit to their clients.
I will give you writing tips that will make your copy simpler and more memorable.
You will be able to find the “Unique Selling Proposition” of your brand easily.
You will be guidedon how the industry chooses the right target audience.
You will understand the difference between demographics and psychographics to know who will purchase your product or use your service.
You will be providedwith tools such as “Consumer Journey” to detect when and how your consumer will encounter your product and service/ and what will motivate him/ her to buy it.
You will understand how various ads used emotional appeals to hook you and make the brand unforgettable.
You will learn the various archetypes to know howto improve your brand with the science behind personas.
Through a comprehensive outlook, I will guide you step by step in the processfrom thinking to writing with the correct tone of voice.
We will look at award-winning advertising campaigns and their copy to get a better view ofwhat is happening in the industry.
I will give you book recommendations that will help you continue your writing journey on your own.
By the end of this course, you will be able to write a tagline headline, body copy, and a call to action that generates engagement and leaves an impact.

Why You Should Take This Class:

Today morethan ever, we need to finesse our writing skills to gain exposure across various communication channels.
We encounter copy and captions everywhere. Butwhat makes us choose one brand over another, or makes a line memorable and encourages us to act later?
The competition is real! No matter what product or service you provide, there are plenty who do the same and is very hard to stand out.
If you work in advertising, content creation or have your own startup, you will need to learn copywriting through effective strategy.
This course combines marketing, PR, and copywriting to help you have a unified communication to your brand.
Since I have worked in several agencies and as a professor in various universities, the skills I provide bridge the gap between industry and academia.
As I have worked as a journalist and a copywriter, I can provide tips from journalism as well as, tactics by the cooperate
You can use the writing skills provided in this class for your social media, website, posters, and creating a brand image in general.
The academic education provided in the course can help you pursue graduate studies later to write any marketing plan.

Who This Class is for:

This course is for anyone looking to nail their writing techniques and become better at copywriting. Whether you are a business owner looking to boost sales or a copywriter looking to refresh your skills. No prior knowledge or level of expertise is needed.

Materials/Resources:

No materials needed except a pen and paper.
Using Word or PPTX can help you finish your project and upload it.
Download the presentation provided with the class for tools and templates to follow up with class lessons.

Kashiff Gbajabiamila

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