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Producing A Killer Sell Sheet Project

You can print this file: it is attached as a resource!

Do some research before you start designing. At the end of this document you will find a list of resources. Find and print some of the sheets you like best. Study them carefully and fill in these blanks:

I like sell sheets with:_______________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

I like mockups which show:_________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

I like found a mockup I like at:_______________________________________________________________

_________________________________________________________________________________________

I like designs that:_________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

_________________________________________________________________________________________

Take some time to sketch ideas for the design and layout of your sell sheet. Choose 4 patterns in one of your collections or create new ones. Make sure they are saved as jpegs.
Choose a mockup and use it to showcase one (or more) of your patterns in the collection. Save a copy of it as a jpeg.
Create the InDesign document following the steps in Lesson 4. Remember the following:

To create multiple pages with the same layout, I will create the layout on a _________________.
The shortcut _______________________ allows me to access the text in a text box on a regular page which was created from the master page.
The shortcut ____________________ allows me to access the text in a text box on a regular page which was created from the master page.

Remember you can use the template provided for practice!

Share your successes and failures here to help others benefit and participate in the critiques! Good luck and let me know here if you have any other questions or concerns!

IMPORTANT INFO FOR UP AND COMING ARTISTS:

Building a body of work with a consistent, signature style is the best way to become recognized as a potential licensor.
You must be willing to build your portfolio and be a versatile and willing participant in your journey.
Remember that “overnight” success is a myth. Even the great graphic design artists out there had to start somewhere. Research as many as you can and heed their advice. Their stories can be truly inspirational.
Most artists take several years to build a successful business. Take the steps necessary to get there but start now!
Publish in as many venues as possible. Open online-stores and keep fresh art going onto your products on a regular basis.
Experiment until you find what works for you and your signature style.

You must be patient and keep your nose to the grindstone.

Make progress and keep your mind and heart open!Good luck!

RESOURCEGUIDE

This guide is meant to provide information and links to resources mentioned in the class:

General good info regarding Art Licensing and Graphic Design:

Makeartthatsells.com

Lynda.com

Makeitindesign.com

A great reference for general trends in illustration

Stationery Trends Magazine - stationerytrends.com

Additional experts if you want to continue your research of the art licensing/greeting card industry:

Kate Harper’s blog - kateharperblog.blogspot.com

The Art Licensing Show - artlicensingshow.com

Anne Bollman - annewashere.com

Victoria Johnson - victoriajohnsondesign.com

Jennifer Nelson - jennifer-nelson-artists.com

Ronnie Walter - ronniewalter.com

Ginger McCleskey - gingermccleskey.com

Vector Template by Odeja • Other Mockups by Creatsy

Follow me on Skillshareand check out my Pinterestpage for tons of resources for artists!

Find me at deloresartcanada on both Instagram and facebook

Irma Van Heumen

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