Welcome to this App Store Optimization (ASO) course. This will be a very compelling topic, very relevant for all businesses, developers, entrepreneurs owning an app. ASO is like SEO but for apps. We will mostly be focusing on the (Apple) App Store and Google Play Store. We are going to take a deeper look at how to optimize the store elements. Lastly, we will cover ads and a/b testing possibilities. As always, throughout the whole course, there will be many useful and practical tips!

App Store Optimization (lectures):

What is App Store Optimization and why it matters
The difference between ASO and SEO
The difference between App Store and Google Play Store
On metadata vs Off metadata factors
Importance of the Keywords
Google Play Store ASO elements
Google Play Store Ads (short overview)
App Store ASO elements
Apple Store Search Ads (short overview)
Importance of the A/B testing

Hamza Gohar

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