We’ve all felt the sheer terror that comes over us when an angry email pops up from a customer. We all know the familiar pitter-patter of anxiety when a 1-star review comes down the pipe.

As small business owners and team leaders, we know that there’s a certain amount of negativity that comes with any business, but ultimately it is our job to channel those negative feelings into positive ones for our customers.

This presentation focuses on the psychology behind angry customers because at the end of the day, we are all just trying to communicate with each other.

Break down the walls of negative and learn how to actively engage with customers that offer you feedback.

You’ll be amazed at how quickly you understand these concepts and, more importantly, how empowered you’ll feel the next time a not-so-happy customer comes your way.

It doesn’t matter what type of business you own or work in because these techniques will offer you greater interpersonal understanding for conflicts of all types.

After enjoying this (purposefully designed) easy-going presentation, you’ll walk away with more confidence, poise, and the following takeaways:

Learn how to professionally respond to negative reviews

Understand common causes of frustration and communication breakdown points

Identify behavioral mirroring and learn how to prevent escalation verbally and physically

Teach you, and your team members, how to communicate with others in a manner that promotes customer engagement and encourages retention

As with all my trainings, my presentations are backed by a BS in Organizational Leadership and extensive experience as a Quality Control Analyst, small business owner, and high school athletic coach. By the end of this presentation, you’ll finally be able to face bad reviews, angry messages, and frustrated people without escalating the situation and with compassionate understanding.

Ellery Dorroh

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