When it comes to creating a copywriting portfolio, there’s good news, and there’s bad news. The good news is that the only thing you need to land a job as a copywriter is a portfolio. The bad news is that the only thing you need to land a job as a copywriter is a portfolio.

You don’t need a university degree to become a copywriter. You don’t need experience, or a diploma in Creative Writing, or a university degree in English Literature, or a certificate from an online learning platform, or anything else. All that you need to get hired as a copywriter is a portfolio that demonstrates that you write effective copy. That’s it.

But that’s the bad news, too. You simply can’t get hired as a copywriter without a portfolio. That means your portfolio, and your portfolio alone, must persuade a hiring manager that you write effective copy. In most cases, your portfolio is your only kick at the can. If a potential employer looks at your portfolio and thinks that your copywriting ability is inadequate, nothing else you show them or tell them will persuade them to hire you. Your resume won’t help you. Your work experience won’t help you.

Yes, you can get hired as a copywriter with nothing more than an awesome portfolio, but you will get hired only if your portfolio demonstrates that you have the skills that potential employers look for.

That’s what you’re going to discover in this course.

Hi, I’m Alan Sharpe, and welcome to my course on how to build a copywriting portfolio with no experience. I’ve been a copywriter on and off since 1989. Back then, when I started out, I had no experience as a copywriter, but I landed my first copywriting client with nothing but my portfolio, which I created from scratch with no experience.

Then, in 2018, I did the same thing again. I had been out of the copywriting business for 10 years, working in the non-profit sector as a fundraising consultant. I re-invented myself as a digital, inbound copywriter. The problem was, I didn’t have a single digital sample in my portfolio. My portfolio was all outdated print samples. It belonged in another century. So, I created a new portfolio, even though I had no digital copywriting experience. I started landing work.

In this course, I teach you how to do the same thing. I teach you how to create a copywriting portfolio when you have absolutely zero copywriting experience. I show you what to include, what to leave out, and why.

In this course, you discover what potential employers need to see in your portfolio. You discover six ways to create copywriting samples from scratch. You learn the difference between business to consumer portfolios and business to business portfolios, and how to capitalize on that vital difference to land work.

You learn how to write copywriting samples on your own, how to write them with the help of local businesses, and how to write them with the help of businesses on Upwork.

I take you step by step through the process of creating copywriting samples from scratch. I show you how to choose an audience, how to pick an industry, how to select a product or service to write about, and how to decide on the best tactic to use. You look over my shoulder as I write the kind of copywriting samples that you must include in your portfolio. We start with a blank computer screen, and I show you step by step how to create a copywriting sample from start to finish, even though you are brand new to copywriting.

At the end of this course, you will know all that you need to know to build your own copywriting portfolio even though you have zero experience as a copywriter. You will know what your portfolio should look like to attract the kinds of clients you want, or to land you the copywriting job you want.

I created this course for any writer who wants to break into copywriting. And that’s a key thing to note. This course doesn’t teach you how to write copy. It teaches you how to create a copywriting portfolio with no experience. Having said that, as I create multiple copywriting samples for you, you learn some valuable copywriting lessons. But just remember that this course is all about how to build your portfolio when you have no experience writing copy for pay. This course assumes that you already have some copywriting ability.

The primary value of this course is that you learn not just the how, but also the why. For example, I teach you how to create Facebook ads from scratch, but I also teach you why those samples belong in your portfolio. I show you step by step how to create a before-and-after sample, but I also explain why you should include that sample in your portfolio.

I do this because the key thing that potential employers look for in your copywriting portfolio is relevance. They want to see that you understand their customers and their challenges. They want to see that you can write the kinds of assignments they are likely to give you. That’s why, in this course, I not only teach you how to create each copywriting sample, but why. After all, your portfolio doesn’t just show that you know how to write copy. It proves that you are the right copywriter for your potential employer to hire.

If you want to stand out from all of the other candidates, you need a great copywriting portfolio. You can create that great portfolio even though you have no experience. I did it--twice. You can, too.

So, go ahead, watch a few of the preview lessons, read the reviews from my many satisfied students, then take this class.

Eleven

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