Hello everyone, my name is Adam. I’m a professional designer and animator with over 6 years’ experience, my most notable clients are Wondershare, Animaker Flex clip and I have also done work for some big YT channels. And one thing about me is that I sketch pretty much every day, it’s like therapy for me.

When it comes to logo designs there are many styles nowadays, anything can be a logo you just need a drawing and a type and there you have it but what is difficult is to know which logos to design for specific client.

So, in this class I want to take you through my process of making creative logo designs.

We’ll go through how I generate ideas to sketch
Couple exercises I do to improve my drawings
how I vectorize my sketch
How I choose the right color and fonts for my logo
And finally, how I present the final logo to my client

We are going to be designing for a real client on Upwork and our class project will be to make at least one of these designs he is asking for. I chose wolf den for this class.

Disclaimer we will be using a lot of then pen tool in this class so if it your 1st time ever using Adobe Illustrator it will be a little bit tricky because the pen tool is supposed to be a bit challenging for beginners.

What Are you going to need for this class?

So, you will be needing sketch paper and a pen tool.
Adobe Illustrator CC I’m using the latest version up to date which I believe is 2023
And of course, a mouse or a pad I will be using just my mouse for this one.

By the end of this class, you will have the knowledge to come up with creative logos like this one and because the skills you will learn here can be applied to pretty much any logos that you sketch!

Class Overview.

The sketching

So, in this part of the class, we will start by sketching our logo on paper before we can vectorize it on illustrator I personally feel that logos comes out looking more unique when it being sketched first because we all have our personal touch.

Drawing the lines.

Now the best thing to do if you have a big project is to work on it section by section or step by step so in this lecture we will only work on the line work using the pen tool. The reason for choosing the pen tool is because it allows for more freedom to adjust the stroke however you want afterward

Adding the Base Color

Now we will be adding our base color or the main color of the logo this could be a color the client gives to you or in our case we need to find a nice base color for our logo.

Shadows

In this part of class we will be adding shadows the trick here is to imagine where the light is coming from and try to add shadows accordingly in our case we have a lot of freedom since we re not doing a realistic drawing so we can just use logic here and try to figure where shadows will be casted.

Highlights.

Of course after shadows we need highlights so here we will apply the same principle that we did with adding the shadows we will go ahead and try to find out where the light will be casted on. Remember you can always find shadows and highlights references on Google.

Typography

In this lecture we will look for a nice font to go with our logo we also be customizing the font a little bit to make it more interesting by adding offsets and colors to the font I will also be sharing with you my favorite website to get beautiful color combinations fast.

Mock-ups

And finally this is the part where you show to the client how the logo will look in real life. I always say that in my logo classes and I will say it again mock-ups are as important as the designing the logo for this class I will be using free mockups but for a real client I advise you invest on some premium mock ups you can find a lot of good deals on Envato.

Happy Leaning.

Dima Cherkashchenko

Junior Graphic designer

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