Share an email with a design that made you take action.

ASSIGNMENT

Put your knowledge to work! Share a marketing email that you made you take action. This could be purchasing a product, reading an article, RSVP'ing to an event, or forwarding to a friend.

When you're looking for an example of a good email, ask yourself:

Does the email have a specific purpose?
Is its content appropriate for that purpose?
Does it render correctly?
Is it mobile friendly or responsive?

Your email inbox is full of inspiration for your own email campaigns. Understanding what catches your eye will help you design effective emails in your own email marketing campaigns.

DELIVERABLE

Share your email in your gallery. Include:

screengrab of the email
a brief description of the action you took

RESOURCES

Links mentioned in the lessons

Explore our Email Design Reference (mentioned as Templates.MailChimp.com) for an in-depth look at email design principles and development scenarios.

If you're coding your own emails, check out StyleCampaign's matrix on webfont support in email, also mentioned in the lessons.

Learn more about testing your email with different clients with Mailchimp's Inbox Inspector.

Smashing Book #5: Real-Life Responsive Web Design — The latest book from Smashing Magazine is all about responsive design. Check out chapter 5 by Fabio, "The Dark Side of Responsive HTML Email."

Additional resources and inspiration

Mailchimp Knowledge Base — self-service support for everything email
Mailchimp Email Gallery — browse for inspiration

More classes by Mailchimp on Skillshare

Getting Started with Email Marketing with Allyson Van Houten
Email Marketing Essentials: Writing Effective Emails with Kate Kiefer Lee

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Christine Seabo

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