UPDATES 9/13/13:

Logo was approved. Beginning to develop web and print materials.

2014 Global Finals Logo & Branding - image 1 - student project

2014 Global Finals Logo & Branding - image 2 - student project

2014 Global Finals Logo & Branding - image 3 - student project

UPDATED:

Here is my mood board so far. I am using the photo with the falling confetti as my inspiration. It's a picture from last year's event. The color palette is taken directly from the colors of the confetti and I'm trying to use the concept of falling confetti as a decorative element. The triangles will be a stylized representation that can also be used as a repeated pattern in other materials. Feedback is appreciated!

2014 Global Finals Logo & Branding - image 4 - student project

Creating a branding system for my company's yearly event-Global Finals 2014. We are a non-profit creative problem solving competition for kids. This is the annual tournament attended by children from around the world. A total of 16,000 attendees 8,000 of which are kids Kindergarten through College.

Scope

Program
Website
Printed Guides
Tickets
Badges
Souvenirs
Tee Shirts
Signage
Jumbotron/stage backdrops
Posters

Here's the tricky part:

This year, our CEO is convinced we have to include our entire company's logo within the logo of any events we do. As you can see it's a little tricky. I am trying to find examples or a good argument why we don't need to do that. Either type treatment only, or just the mark is what I'm shooting for.

2014 Global Finals Logo & Branding - image 5 - student project

Here are the logos I created for last year's event:

2014 Global Finals Logo & Branding - image 6 - student project

(sorry these were the only versions I was able to snag online-black background shouldn't be there)

And here is the previous year:

2014 Global Finals Logo & Branding - image 8 - student project

Christie Casselring

Graphic Designer

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