Create a user persona for a project of your own or for one of the prompts that has been provided.

Your class project is to:

Create a User Persona

- TIP: Make sure you’re always thinking of why you’re making certain decisions! This will allow you to defend your work and strengthen it as you progress in your career!

Complete the User Persona Playbook

- TIP: You cannot complete the class without this resource. Make sure you’re completing it as you go along!

Optional Challenge:

Designed Discovery Deck
- TIP: If you don’t have design software, try using a free alternative like Google Slides to design a deck!

Design an Application for your Persona
- Create an application (logo, packaging, website, etc.) for your project that speaks to your user and explain why it effectively reaches that user

Deliverables:

When you’re finished, you should have:

An Effective User Persona for a Project

A Completed User Persona Playbook

Please share any work in progress, like your brainstorming exercises, moodboards, or sketches as you move through the lessons. I would love to see what you’re creating! :-)

Resources:

User Persona Playbook: This guidebook will be an essential resource as you move throughout the class. Make sure you have it downloaded so you can follow along and complete the lessons!
Prompt List: A list of prompts for potential projects! Your potential is limitless!
BLANK User Persona Template: A stand alone version of what’s in your user persona playbook for easy printing in the future!
BLANK User Journey Template: A stand alone version of what’s in your user persona playbook for easy printing in the future!
Client Discovery Deck: This deck is a simplified version of what I use with my client projects everyday! It has six sections, including: project overview, project goal, user persona, user journey, moodboard, conclusions, and direction! It comes in a PDF and INDD version!
My Example Discovery Deck: This is the deck I created for this class! Feel free to poke around and see how I set up my own deck!
Slide Deck of Tips & Tricks: A handy reference of all of the tips and tricks I presented in class!

Can’t wait to see your projects!

Bharathi Raja

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