AIM Impact – Content to Cashflow Project

1. Target Avatar

My target audience is people who are trying to find a new focus or passion in life — especially those who’ve been through tough times or feel like they’ve lost direction.

Let’s call my avatar Jake. Jake is around 20 to 45 years old. He works a regular job, maybe has some stress or personal struggles, and just wants something that gives his life meaning again. He’s the type who used to have big dreams but life got in the way. Now he’s trying to get back up, one step at a time.

Jake likes watching videos that make him think or motivate him — stuff about self-improvement, hobbies, or people turning their lives around. He’s not into fake “get rich” content. He just wants something real that helps him move forward.

2. Jake’s 10 Main Problems

1. He feels stuck and doesn’t know what to do next.

2. He doesn’t have a healthy outlet for stress or frustration.

3. He wants to find a hobby or skill that actually matters.

4. He’s been through tough times and wants to rebuild himself.

5. He struggles with focus and motivation.

6. He wants to make new friends or be part of something positive.

7. He feels like his past mistakes define him.

8. He doesn’t believe in himself anymore.

9. He wants to be proud of something again.

10. He wants to make a difference in his life and community.

3. 10 Video Ideas to Help Him

Video Title / Idea

Description

How Darts Helped Me Get My Focus Back

Show how picking up darts gave you structure and purpose.

Why Throwing Darts Beats Throwing Punches

How a game can help release anger and stress in a healthy way.

The Hidden Power of Small Goals (Like Hitting a Bullseye)

How darts teach patience, aim, and progress.

You Can Always Start Over

Personal story about rebuilding life through simple habits and hobbies.

Focus Isn’t Born — It’s Trained

Comparing focus in darts to focus in life.

The Dartboard Is My Therapy

Honest talk about how hobbies can help mental health.

You Are Not Your Past

Motivational short about moving forward no matter where you’ve been.

Believing in Yourself Starts with One Throw

Show how confidence grows from small wins.

How Playing Darts Taught Me Discipline

Relate dart practice to building life habits.

AIM Impact: Aim for More Than the Board

Final message about using your aim in life to make a real difference.

Summary

AIM Impact is about aiming for something better — in darts, and in life. For me, darts isn’t just a game; it’s a reminder that no matter how many times you miss, you can always pick up the dart and try again.

I want my content to inspire people who feel like they’ve missed their shot to realize they can still hit their target. AIM Impact will mix real stories, motivational advice, and darts as a symbol of focus, growth, and second chances.

It’s not about being perfect — it’s about showing up, aiming with purpose, a

nd always trying to make your next throw count.

Aim Impact

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